Dr Alan Au, Associate Professor of the School of Business and Administration, was the Chair at the seminars.

The University's School of Business and Administration and Apple Daily organized two public seminars on the management of small and medium enterprises on 27 November and 5 December last year. Experienced professionals and academics in the field were invited to provide advice on how to run a successful business. A comprehensive range of topics was covered, from start-up funding, trade marks and copyrights protection, taxation and customer relationship management, to public relations, e-commerce and security. The seminars were sponsored by Pacific Finance (Hong Kong) Ltd.