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Snapshot of From zero to hero! Online marketing strategies for small businesses

The third and the last talk of the ‘New Perspective for Career Development’ online talk series was held on 12 August. Digital marketing guru alumna Ms Daisy Chow shared her wisdom and insights on online marketing strategies for SMEs. Daisy suggested developing an attractive and engaging website with online store features for branding and boosting sales. For small businesses with limited capital, they can look for online shop platforms which are effective in promotion and provide big data for developing new marketing strategies. ‘Think thoroughly before you kick start online marketing. Identifying your target customers and formulating marketing strategies is the key to success,’she says.

 

 

 

 

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Modified Date: Aug 19, 2021