Dr Tian Vane-ing, Assistant Professor in Marketing, obtained her BBA, MPhil in Finance and PhD in Marketing from the Chinese University of Hong Kong (CUHK). Her research interests include Chinese wisdom and marketing, counterfeit consumption, and fantasy consumption.
Teaching Areas & Research Interests
- Marketing Research
- Chinese Wisdom in Marketing Strategy
- Counterfeit Consumption
- Fantasy Consumption
- Tian, V. I., Wong, Y. S. E., & Pang, W. M. (2018). “Creating Trust and Reducing Consumers' Risk Perception in Internet Shopping”, Journal of Marketing Development and Competitiveness, 12(1), 112-123.
- Pang, W. M. , Tian, V. I., and Poon, G. (2018), “Food Consumption Tracker with Health Advises by Food Photos and Labels”, EAI Endorsed Transactions on Ambient Systems, Volume 5, Issue 17, e3.
- Tang,Felix, Tian,Vane-Ing, and Zaichkowsky, Judy (2014), “Understanding counterfeit consumption”, Asia Pacific Journal of Marketing and Logistics, Vol. 26 Iss: 1, pp.4 - 20
Modified Date: Nov 30, 2019