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  • Dr. Tian Vane Ing 田文盈博士

    BBA(Hons) The Chinese University of Hong Kong, MPhil The Chinese University of Hong Kong
    PhD The Chinese University of Hong Kong
    Tel: 27686943

    Biography

    Dr Tian Vane-ing, Assistant Professor in Marketing, obtained her BBA, MPhil in Finance and PhD in Marketing from the Chinese University of Hong Kong (CUHK). Her research interests include Chinese wisdom and marketing, counterfeit consumption, and fantasy consumption.

    Teaching Areas & Research Interests

    • Marketing Research
    • Chinese Wisdom in Marketing Strategy
    • Counterfeit Consumption
    • Fantasy Consumption

    Selected Publications

    Journal Articles

    • Tian, V. I., Wong, Y. S. E., & Pang, W. M. (2018). “Creating Trust and Reducing Consumers' Risk Perception in Internet Shopping”, Journal of Marketing Development and Competitiveness, 12(1), 112-123.
    • Pang, W. M. , Tian, V. I., and Poon, G. (2018), “Food Consumption Tracker with Health Advises by Food Photos and Labels”, EAI Endorsed Transactions on Ambient Systems, Volume 5, Issue 17, e3.
    • Tang,Felix, Tian,Vane-Ing, and Zaichkowsky, Judy (2014), “Understanding counterfeit consumption”, Asia Pacific Journal of Marketing and Logistics, Vol. 26 Iss: 1, pp.4 - 20

    Modified Date: Nov 30, 2019
    Edit Profile

    Home > People > Dr. Tian Vane Ing 田文盈博士

    Dr. Tian Vane Ing 田文盈博士

    BBA(Hons) The Chinese University of Hong Kong, MPhil The Chinese University of Hong Kong
    PhD The Chinese University of Hong Kong

    Assistant Professor
    Lee Shau Kee School of Business and Administration

    Email: vitian@ouhk.edu.hk
    Tel: 27686943

    Biography

    Dr Tian Vane-ing, Assistant Professor in Marketing, obtained her BBA, MPhil in Finance and PhD in Marketing from the Chinese University of Hong Kong (CUHK). Her research interests include Chinese wisdom and marketing, counterfeit consumption, and fantasy consumption.

    Teaching Areas & Research Interests

    • Marketing Research
    • Chinese Wisdom in Marketing Strategy
    • Counterfeit Consumption
    • Fantasy Consumption

    Selected Publications

    Journal Articles

    • Tian, V. I., Wong, Y. S. E., & Pang, W. M. (2018). “Creating Trust and Reducing Consumers' Risk Perception in Internet Shopping”, Journal of Marketing Development and Competitiveness, 12(1), 112-123.
    • Pang, W. M. , Tian, V. I., and Poon, G. (2018), “Food Consumption Tracker with Health Advises by Food Photos and Labels”, EAI Endorsed Transactions on Ambient Systems, Volume 5, Issue 17, e3.
    • Tang,Felix, Tian,Vane-Ing, and Zaichkowsky, Judy (2014), “Understanding counterfeit consumption”, Asia Pacific Journal of Marketing and Logistics, Vol. 26 Iss: 1, pp.4 - 20

    Modified Date: Nov 30, 2019
    Edit Profile

     
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