•      About OUHK     

  •      Admissions     

  •      Academics     

  •     Administration    

  •      Library     

  •     Research    

  • Ms. Ng Lai Sim Terry 吳麗嬋女士


    BSSc (Hons) HKBU; MSc CUHK
    Tel: 31202522

    Biography

    Ms. Terry Ng received her BSSc from Hong Kong Baptist University with a major in Public Relations and Advertising, and her MSc in Marketing from The Chinese University of Hong Kong.  Prior to her pursuit of an academic career, Terry has been a creative in the advertising and media industry for 13 years. She started as a copywriter in an international film distributor. Later, she worked for a number of global advertising agencies, including Saatchi & Saatchi, DDB and FCB, where she was subsequently promoted to Associate Creative Director. During her tenure as an advertising creative, Terry has served a wide range of enterprises and organizations in the areas of advertising strategy, concept development, copywriting, brand management and integrated campaign planning. Her works have won some local and overseas awards. Before joining the OUHK, Terry taught at the Hong Kong Institute of Vocational Education.

     

    Teaching Areas & Research Interests

    • Creative writing for advertising and media
    • Advertising creativity and concept development
    • Strategic integrated communication
    • Audience measurement
    • Media ethics

    Academic & Professional Experience

    Selected Awards

    Hong Kong 4As Creative Awards-Best Out of Home Single-Merit (2001)

    LongXi Chinese Advertising Awards-Merit (2000)

    The 10th Time Asia-Pacific Advertising Awards-Television-Finalist (1999) 

    Pinnacle Awards-Television Campaign- Merit (1998)

     

    Modified Date: Apr 16, 2019
    Edit Profile

    Home > People > Ms. Ng Lai Sim Terry 吳麗嬋女士

    Ms. Ng Lai Sim Terry 吳麗嬋女士


    BSSc (Hons) HKBU; MSc CUHK

    Senior Lecturer
    School of Arts and Social Sciences

    Email: tlsng@ouhk.edu.hk
    Tel: 31202522

    Biography

    Ms. Terry Ng received her BSSc from Hong Kong Baptist University with a major in Public Relations and Advertising, and her MSc in Marketing from The Chinese University of Hong Kong.  Prior to her pursuit of an academic career, Terry has been a creative in the advertising and media industry for 13 years. She started as a copywriter in an international film distributor. Later, she worked for a number of global advertising agencies, including Saatchi & Saatchi, DDB and FCB, where she was subsequently promoted to Associate Creative Director. During her tenure as an advertising creative, Terry has served a wide range of enterprises and organizations in the areas of advertising strategy, concept development, copywriting, brand management and integrated campaign planning. Her works have won some local and overseas awards. Before joining the OUHK, Terry taught at the Hong Kong Institute of Vocational Education.

     

    Teaching Areas & Research Interests

    • Creative writing for advertising and media
    • Advertising creativity and concept development
    • Strategic integrated communication
    • Audience measurement
    • Media ethics

    Academic & Professional Experience

    Selected Awards

    Hong Kong 4As Creative Awards-Best Out of Home Single-Merit (2001)

    LongXi Chinese Advertising Awards-Merit (2000)

    The 10th Time Asia-Pacific Advertising Awards-Television-Finalist (1999) 

    Pinnacle Awards-Television Campaign- Merit (1998)

     

    Modified Date: Apr 16, 2019
    Edit Profile

     
    Accessibility | Privacy policies | Terms and policies | Webmaster
    © 2019 by The Open University of Hong Kong. All Rights Reserved.
    Site Map Site map
    About OUHK
    President's Message
    Vision & Mission
    History
    Strategic Plan
    Governance & Organization
    Principal Officers
    Honorary Graduates & University Fellows
    Facts & Figures
    Publications
    Academics
    School of Arts and Social Sciences
    Lee Shau Kee School of Business and Administration
    School of Education and Languages
    School of Nursing and Health Studies
    School of Science and Technology
    Li Ka Shing Institute of Professional and Continuing Education (LiPACE)
    Administration
    Educational Technology and Development Unit
    Facilities Management Unit
    Finance Unit
    Human Resources Unit
    Information Technology Unit
    Library
    Mainland and International Affairs Office
    OUHK Shenzhen Office
    Public Affairs Unit
    Quality Assurance Office
    Registry
    Research Office
    Student Affairs Office
    Admissions
    Research Postgraduate Programmes
    Postgraduate Programmes
    Postgraduate Programmes (Part-time)
    Undergraduate Programmes
    Undergraduate Programmes (Part-time)
    Sub-degree Programmes
    Sub-degree Programmes (Part-time)
    Continuing Professional Development (CPD) Programmes
    Programmes from LiPACE
    Annual Review 2017-2018
    Choose your study programme
    Events Calendar
    Giving to OUHK
    Information for
    Prospective Students
    Current Students
    Alumni
    Tutors
    Staff
    Media
    Jockey Club Home Health Watch Programme
    Library
    Media coverage
    Motto: Disce, Progredere, Crea
    Open Learning Resources
    iTunes U
    Knowledge for All
    OpenLink
    OUHK Great Speakers Series
    Policies
    Accessibility
    Privacy policies
    Terms and policies
    Research
    Research Office (RO)
    IRITS  IROPINE  IIBG   PSPRC  RIBILT  RIDCH
    RGC Funded Projects
    Institutional Repository
    Other Funded Research Projects
    Staff Publications
    Research Degree Programmes
    External Research Funding
    Internal Research Funding
    External Funding for Development Project
    Site Search
    Social Media
    Facebook
    YouTube Channel
    Instagram
    Student Life & Support
    Students' Achievements
    Switch on to e-materials
    Useful Information
    Adverse weather arrangements
    Campus location
    Job Openings
    Contact us
    Telephone: (852-2711-2100)
    Facsimile: (852-2715-0760)
    Email: info@ouhk.edu.hk
    View the videos of Full-time Face-to-face Undergraduate Programme selected seminars
    Web for All
    Webmaster
    Back To Top