Teaching Areas & Research Interests
- Business ethics, applied statistics, customer satisfaction, international trades, FDI
- Yeung, M. and Ramasamy, B. & Chen J.S. (2013) Customer satisfaction and consumer expenditure in selected European countries, International J. of Research in Marketing, Vol. 30 (4), pp. 51-64.
- Ramasamy, B., Yeung, M. and Laforet, S. (2010) China’s Outward Foreign Direct Investment: Location Choice and Firm Ownership, J. World Business, Vol. 47 (1), pp. 17–25
- Ramasamy, B., Yeung, M. and Au, A. (2010) Consumer Support for Corporate Social Responsibility: The Role of Religion and Values, J. Business Ethics, Vol. 91 (1), pp. 61-72.
- Ramasamy, B. and Yeung, M. (2010) The Determinants of Foreign Direct Investment in Services, The World Economy, Vol. 33 (4), pp. 573-596.
- Ramasamy, B. and Yeung, M. (2008) Chinese Consumers’ Perception of Corporate Social Responsibility, J. Business Ethics, Vol. 88(1), pp. 119-132
Modified Date: Feb 11, 2020