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Prof. Au Kai Ming Alan 區啟明

MBA Massey, MMS Waikato, PhD Waikato

Dean of Lee Shau Kee School of Business and Administration
Lee Shau Kee School of Business and Administration

Email: kmau@ouhk.edu.hk
Tel: 27686900, 23961112


Professor AU Kai Ming Alan obtained his Master of Business Administration from Massey University as well as Master of Management Studies and Doctor of Philosophy from the University of Waikato. He is a Fellow of the Institute of Chartered Secretaries and Administrators (ICSA) in the United Kingdom and Hong Kong Institute of Chartered Secretaries (HKICS).

Professor AU started his academic career in New Zealand and had served in various academic positions in Hong Kong and New Zealand. In 1995, Professor AU joined OUHK, he was appointed as Associate Dean (B&A) in 2010. 

With almost 20 years of experience at OUHK, Professor AU has emerged as a renowned academic in the business field. He contributed to the development of new full-time face-to-face programmes and the initiation of a new direction for the development and teaching of distance learning courses. Professor Au has brought about the production of a number of TV programmes on Corporate Governance, Management and Marketing for the University’s “Open For Learning” programme telecasted on major public broadcasting channels in Hong Kong.

Professor AU has published widely in international refereed journals, covering areas such as business ethics, global management and marketing. He was a Regional Editor and Guest Editor for Cross Cultural Management Journal. He also published articles extensively in topics relating to branding, consumer behaviour, management and marketing communications (in Chinese) in major local newspapers and business magazines.

Professor AU is currently a member of the Professional Standards Committee of ICSA. He had also served on the Council of OUHK, HKICS and Hong Kong Institute of Marketing (HKIM) as well as the China Committee of ICSA. He was the Vice-Chairman of HKIM and Membership Committee of HKICS. He was the China Academic Advisor for Enactus, a global non-profit organization active in over 40 countries. He is regularly invited by HKCAAVQ to serve as chairman or expert member in panels for the accreditation of both local and overseas academic programmes offered in Hong Kong. Professor AU is also frequently invited to serve as member of judging panels for marketing and corporate governance awards organized by local and regional professional bodies.

Modified Date: Oct 21, 2017
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