•      About OUHK     

  •      Admissions     

  •      Academics     

  •     Administration    

  •      Library     

  •     Research    

  • Dr. Chiu Wei Sheng 邱偉盛博士

    BSc National Taiwan Normal University, MEd National Taiwan Normal University
    PhD Yonsei University
    Tel: 27686066

    Biography

    Dr Weisheng Chiu is an Assistant Professor of Sport Management in the Lee Shau Kee School of Business and Administration at The Open University of Hong Kong. Prior to joining OUHK, he was on the Faculty at Keimyung University and The University of Suwon, South Korea. He earned his PhD from Yonsei University, South Korea and MEd from the Graduate Institute of Sport and Leisure Management at the National Taiwan Normal University. He has published over 30 articles in SSCI/SCOPUS indexed journals, such as International Journal of Sports Marketing and Sponsorship, Asia Pacific Journal of Marketing and Logistics, Journal of Sport & Tourism, and Journal of Hospitality, Leisure, Sport & Tourism Education, Sport, Business and Management, and Sport in Society. His research interests primarily involve exploring psychological variables affecting consumer behavior within sport marketing and sport tourism. 

    Teaching Areas & Research Interests

    • Sport Management
    • Sport Marketing

    Academic & Professional Experience

    2018-present
    The Open University of Hong Kong, Hong Kong
    Assistant Professor, Lee Shau Kee School of Business and Administration

    2017-2018
    Keimyung University, Korea
    Assistant Professor, College of Physical Education

    2015-2017
    The University of Suwon, Korea
    Assistant Professor, Department of Physical Education

    Selected Publications

    Journal Articles

    • Recent 3 years
    • Chiu, W. Cho, H. (In press). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing and Logistics (SSCI, ABDC ranking: A)
    • Chiu, W., & Leng, H. K. (In press). The experience of sport tourists at the Formula 1 Singapore Grand Prix: An analysis of user-generated content on social media using Leximancer. Sport in Society (SSCI)
    • Chiu, W., Bae, J. S., & Won, D. (In press). Internal marketing, organizational commitment, and job performance in the context of a sport and leisure service. Sport Business and Management: An international journal
    • Chiu, W., Won, D., & Leng, H. K. (2019). The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience. Asia Pacific Journal of Marketing and Logistics, 31(5), 1405-1421. (SSCI, ABDC ranking: A)
    • Won, D., & Chiu, W. (In press). Politics, place and nation: Comparing the hosting of sport events in Korea and Taiwan. Sport in Society (SSCI)
    • Chiu, W., Won, D., & Bae, J. S. (2019). Customer value co-creation behaviour in fitness centres: How does it influence customers' value, satisfaction, and repurchase intention? Managing Sport and Leisure, 21(1-3), 32-44.
    • Bravo, G. A., Won, D., & Chiu, W. (2019). Psychological contract, job satisfaction, commitment, and turnover intention: Exploring the moderating role of psychological contract breach in National Collegiate Athletic Association coaches. International Journal of Sports Science & Coaching, 14(3), 273-284. (SSCI)
    • Leng, H. K., & Chiu, W. (2019). The 27th SEA Games Myanmar 2013: a Facebook perspective. Sport in Society, 22(3), 449-461.(SSCI)
    • Chiu, W., Won, D., & Kim, S. (2019). Extended model of sport spectator goal-directed behavior: The role of event prestige in non-major sport events. Event Management, 23, 119-133. (ABDC ranking: A)
    • Kim, T., & Chiu, W. (2019). Consumer acceptance of sports wearable technology: the role of technology readiness. International Journal of Sports Marketing and Sponsorship, 20(1), 109-126. (SSCI)
    • Shin, S., Chiu, W.*, & Lee, H. W. (2019). Impact of the social benefits of intramural sports on Korean students’ quality of college life and loyalty: A comparison between lowerclassmen and upperclassmen. Asia-Pacific Education Researcher, 28(3), 181-192. (SSCI)
    • Kim, T. Chiu, W.*, & Chow, M. K. F. (2019). Sport technology consumers: Segmenting users of sport wearable devices based on technology readiness. Sport, Business and Management: An International Journal, 9 (2),134-145.
    • Shin, S., Chiu, W., Lee, H. W. (2018). For a better campus sporting experience: Scale development and validation of the collegiate sportscape scale. Journal of Hospitality, Leisure, Sport & Tourism Education, 22, 22-30. (SSCI)
    • Chiu, W., Kim, T. J., & Won, D. (2018). Predicting consumers’ intention to purchase sporting goods online: An application of model of goal-directed behavior. Asia Pacific Journal of Marketing and Logistics, 30(2), 333-351. (SSCI)
    • Chiu, W., Bae, J. S., Lee, K. Y., & Won, D. (2017). Priorities and preferences for collegiate athletic goals and process in South Korea. Social Behavioral and Personality, 45(3), 517-528. (SSCI)
    • Park, S., Chiu, W., & Won, D. (2017). Effects of physical education, extracurricular sports activities, and leisure satisfaction on adolescent aggressive behavior: A latent growth modeling approach. PLoS ONE, 12(4), e0174674. (SCIE)
    • Chiu, W., Bae, J. S., Lee, K. Y., & Won, D. (2017). Priorities and preferences for collegiate athletic goals and processes in South Korea. Social Behavioral and Personality, 45(3), 517-528. (SSCI)
    • Chiu, W., Bae, J. S., Won, D. (2017). The experience of watching baseball in Korea: An analysis of user-generated content using Leximancer. Journal of Sport & Tourism, 21(1), 33-47.

    Selected Professional & Community Services

    • Journal Reviewer: Asia Pacific Journal of Marketing and Logistics, The Service Industries Journal, Social Behavioral and Personality, International journal of Sport Management and Marketing, International Journal of Asia Business and Information Management, Asia Pacific Journal of Tourism Research, Sport in Society, International Journal of Applied Sports Science

    Further Information

    Link to personal homepage

    Link to Google Scholar page

    Modified Date: Feb 16, 2020
    Edit Profile

    Home > People > Dr. Chiu Wei Sheng 邱偉盛博士

    Dr. Chiu Wei Sheng 邱偉盛博士

    BSc National Taiwan Normal University, MEd National Taiwan Normal University
    PhD Yonsei University

    Assistant Professor
    Lee Shau Kee School of Business and Administration

    Email: chiuws@ouhk.edu.hk
    Tel: 27686066

    Biography

    Dr Weisheng Chiu is an Assistant Professor of Sport Management in the Lee Shau Kee School of Business and Administration at The Open University of Hong Kong. Prior to joining OUHK, he was on the Faculty at Keimyung University and The University of Suwon, South Korea. He earned his PhD from Yonsei University, South Korea and MEd from the Graduate Institute of Sport and Leisure Management at the National Taiwan Normal University. He has published over 30 articles in SSCI/SCOPUS indexed journals, such as International Journal of Sports Marketing and Sponsorship, Asia Pacific Journal of Marketing and Logistics, Journal of Sport & Tourism, and Journal of Hospitality, Leisure, Sport & Tourism Education, Sport, Business and Management, and Sport in Society. His research interests primarily involve exploring psychological variables affecting consumer behavior within sport marketing and sport tourism. 

    Teaching Areas & Research Interests

    • Sport Management
    • Sport Marketing

    Academic & Professional Experience

    2018-present
    The Open University of Hong Kong, Hong Kong
    Assistant Professor, Lee Shau Kee School of Business and Administration

    2017-2018
    Keimyung University, Korea
    Assistant Professor, College of Physical Education

    2015-2017
    The University of Suwon, Korea
    Assistant Professor, Department of Physical Education

    Selected Publications

    Journal Articles

    • Recent 3 years
    • Chiu, W. Cho, H. (In press). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing and Logistics (SSCI, ABDC ranking: A)
    • Chiu, W., & Leng, H. K. (In press). The experience of sport tourists at the Formula 1 Singapore Grand Prix: An analysis of user-generated content on social media using Leximancer. Sport in Society (SSCI)
    • Chiu, W., Bae, J. S., & Won, D. (In press). Internal marketing, organizational commitment, and job performance in the context of a sport and leisure service. Sport Business and Management: An international journal
    • Chiu, W., Won, D., & Leng, H. K. (2019). The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience. Asia Pacific Journal of Marketing and Logistics, 31(5), 1405-1421. (SSCI, ABDC ranking: A)
    • Won, D., & Chiu, W. (In press). Politics, place and nation: Comparing the hosting of sport events in Korea and Taiwan. Sport in Society (SSCI)
    • Chiu, W., Won, D., & Bae, J. S. (2019). Customer value co-creation behaviour in fitness centres: How does it influence customers' value, satisfaction, and repurchase intention? Managing Sport and Leisure, 21(1-3), 32-44.
    • Bravo, G. A., Won, D., & Chiu, W. (2019). Psychological contract, job satisfaction, commitment, and turnover intention: Exploring the moderating role of psychological contract breach in National Collegiate Athletic Association coaches. International Journal of Sports Science & Coaching, 14(3), 273-284. (SSCI)
    • Leng, H. K., & Chiu, W. (2019). The 27th SEA Games Myanmar 2013: a Facebook perspective. Sport in Society, 22(3), 449-461.(SSCI)
    • Chiu, W., Won, D., & Kim, S. (2019). Extended model of sport spectator goal-directed behavior: The role of event prestige in non-major sport events. Event Management, 23, 119-133. (ABDC ranking: A)
    • Kim, T., & Chiu, W. (2019). Consumer acceptance of sports wearable technology: the role of technology readiness. International Journal of Sports Marketing and Sponsorship, 20(1), 109-126. (SSCI)
    • Shin, S., Chiu, W.*, & Lee, H. W. (2019). Impact of the social benefits of intramural sports on Korean students’ quality of college life and loyalty: A comparison between lowerclassmen and upperclassmen. Asia-Pacific Education Researcher, 28(3), 181-192. (SSCI)
    • Kim, T. Chiu, W.*, & Chow, M. K. F. (2019). Sport technology consumers: Segmenting users of sport wearable devices based on technology readiness. Sport, Business and Management: An International Journal, 9 (2),134-145.
    • Shin, S., Chiu, W., Lee, H. W. (2018). For a better campus sporting experience: Scale development and validation of the collegiate sportscape scale. Journal of Hospitality, Leisure, Sport & Tourism Education, 22, 22-30. (SSCI)
    • Chiu, W., Kim, T. J., & Won, D. (2018). Predicting consumers’ intention to purchase sporting goods online: An application of model of goal-directed behavior. Asia Pacific Journal of Marketing and Logistics, 30(2), 333-351. (SSCI)
    • Chiu, W., Bae, J. S., Lee, K. Y., & Won, D. (2017). Priorities and preferences for collegiate athletic goals and process in South Korea. Social Behavioral and Personality, 45(3), 517-528. (SSCI)
    • Park, S., Chiu, W., & Won, D. (2017). Effects of physical education, extracurricular sports activities, and leisure satisfaction on adolescent aggressive behavior: A latent growth modeling approach. PLoS ONE, 12(4), e0174674. (SCIE)
    • Chiu, W., Bae, J. S., Lee, K. Y., & Won, D. (2017). Priorities and preferences for collegiate athletic goals and processes in South Korea. Social Behavioral and Personality, 45(3), 517-528. (SSCI)
    • Chiu, W., Bae, J. S., Won, D. (2017). The experience of watching baseball in Korea: An analysis of user-generated content using Leximancer. Journal of Sport & Tourism, 21(1), 33-47.

    Selected Professional & Community Services

    • Journal Reviewer: Asia Pacific Journal of Marketing and Logistics, The Service Industries Journal, Social Behavioral and Personality, International journal of Sport Management and Marketing, International Journal of Asia Business and Information Management, Asia Pacific Journal of Tourism Research, Sport in Society, International Journal of Applied Sports Science

    Further Information

    Link to personal homepage

    Link to Google Scholar page

    Modified Date: Feb 16, 2020
    Edit Profile

     
    Accessibility | Privacy policies | Terms and policies | Webmaster
    © 2020 by The Open University of Hong Kong. All Rights Reserved.
    Site Map Site map
    About OUHK
    President's Message
    Vision & Mission
    History
    Strategic Plan
    Governance & Organization
    Principal Officers
    Honorary Graduates & University Fellows
    Facts & Figures
    Publications
    Academics
    School of Arts and Social Sciences
    Lee Shau Kee School of Business and Administration
    School of Education and Languages
    School of Nursing and Health Studies
    School of Science and Technology
    Li Ka Shing School of Professional and Continuing Education (LiPACE)
    Administration
    Educational Technology and Development Unit
    Finance and Facilities Management Unit
    Human Resources Unit
    Information Technology Unit
    Library
    Mainland and International Affairs Office
    OUHK Shenzhen Office
    Public Affairs Unit
    Quality Assurance Office
    Registry
    Research Office
    Student Affairs Office
    Admissions
    Research Postgraduate Programmes
    Postgraduate Programmes
    Postgraduate Programmes (Part-time)
    Undergraduate Programmes
    Undergraduate Programmes (Part-time)
    Sub-degree Programmes
    Sub-degree Programmes (Part-time)
    Continuing Professional Development (CPD) Programmes
    Programmes from LiPACE
    Annual Review 2017-2018
    Choose your study programme
    Events Calendar
    Giving to OUHK
    Information for
    Prospective Students
    Current Students
    Alumni
    Tutors
    Staff
    Media
    Jockey Club Home Health Watch Programme
    Library
    Media coverage
    Motto: Disce, Progredere, Crea
    Open Learning Resources
    iTunes U
    Knowledge for All
    OpenLink
    OUHK Great Speakers Series
    Policies
    Accessibility
    Privacy policies
    Terms and policies
    Research
    Research Office (RO)
    IRITS  IROPINE  IIBG   PSPRC  RIBILT  RIDCH
    RGC Funded Projects
    Institutional Repository
    Other Funded Research Projects
    Staff Publications
    Research Degree Programmes
    External Research Funding
    Internal Research Funding
    External Funding for Development Project
    Site Search
    Social Media
    Facebook
    YouTube Channel
    Instagram
    Student Life & Support
    Students' Achievements
    Switch on to e-materials
    Useful Information
    Adverse weather arrangements
    Campus location
    Job Openings
    Contact us
    Telephone: (852-2711-2100)
    Facsimile: (852-2715-0760)
    Email: info@ouhk.edu.hk
    View the videos of Full-time Face-to-face Undergraduate Programme selected seminars
    Web for All
    Webmaster
    Back To Top