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  • Dr. Chiu Wei Sheng Bryan 邱偉盛博士

    BSc National Taiwan Normal University, MEd National Taiwan Normal University
    PhD Yonsei University
    Tel: 27686066

    Biography

    Dr Weisheng Chiu is an Associate Professor of Sport Management in the Lee Shau Kee School of Business and Administration at The Open University of Hong Kong. Prior to joining OUHK, he was on the Faculty at Keimyung University and The University of Suwon, South Korea. He earned his PhD from Yonsei University, South Korea and MEd from the Graduate Institute of Sport and Leisure Management at the National Taiwan Normal University. He has published over 30 articles in SSCI/SCOPUS indexed journals, such as International Journal of Sports Marketing and Sponsorship, Asia Pacific Journal of Marketing and Logistics, Journal of Sport & Tourism, and Journal of Hospitality, Leisure, Sport & Tourism Education, Sport, Business and Management, and Sport in Society. His research interests primarily involve exploring psychological variables affecting consumer behavior within sport marketing and sport tourism. 

    Teaching Areas & Research Interests

    • Sport Management
    • Sport Marketing

    Academic & Professional Experience

    2020-Present
    The Open University of Hong Kong, Hong Kong
    Associate Professor, Lee Shau Kee School of Business and Administration

    2018-2020
    The Open University of Hong Kong, Hong Kong
    Assistant Professor, Lee Shau Kee School of Business and Administration

    2017-2018
    Keimyung University, Korea
    Assistant Professor, Department of Sport and Leisure Studies

    2015-2017
    The University of Suwon, Korea
    Assistant Professor, Department of Physical Education

    Selected Publications

    Book Chapters

    • Chiu, W., Shin, S., & Lee, H. Y. (2017). Value co-creation in fitness centers: The role of customer citizenship behavior in perceived value, satisfaction, and repurchase intention. In S. Rozenes & Y. Cohen (Ed.) Handbook of research on strategic alliance and value co-creation in the service industry (pp. 415-430). Hershey, PA: IGI Global.
    • Chiu, W., Bae, J. S., & Won, D. (2015). The influence of sports fan ethnocentrism on major league baseball game viewing: A cross-cultural study of Korea and Taiwan. In H. K. Leng & N. Y. Hsu (Ed.) Emerging trends and innovation in sports management and marketing in Asia (pp. 113- 128). Hershey, PA: IGI Global. (SCOPUS)

    Journal Articles

    • Selected publications [*corresponding author]
    • 2020 & In press
    • Tseng, W. Y., Chiu, W.*, & Leng, H. K. (In press). A comparative study of consumers’ intention to purchase outdoor counterfeit products in Taiwan and Hong Kong. Journal of Asian Business and Economic Studies
    • Chiu, W., Hui, R. T. Y., Won, D., Bae, J. S. (In press). Leader-member exchange and turnover intention among collegiate student-athletes: The mediating role of psychological empowerment and moderating role of psychological contract breach. European Sport Management Quarterly (SSCI; ABDC Ranking: A)
    • Chiu, W. & Cho, H. (In press). Mapping individuals’ aboriginal tourism experiences: A case of the Formosan Aboriginal Culture Village. Journal of Vacation Marketing (SSCI; ABDC Ranking: A)
    • Cho, H., & Chiu, W.* (In press). Sport nostalgia builds customer equity and future behavior. Marketing Intelligence & Planning (SSCI; ABDC Ranking: A)
    • Cho, H., Chiu, W.*, & Tan, X. D. (In press). Travel overseas for a game: The effect of nostalgia on satellite fans’ psychological commitment, subjective well-being, and travel intention. Current Issues in Tourism (SSCI; ABDC Ranking: A)
    • Chiu, W., & Cho, H. (In press). The role of technology readiness in exercisers’ intention to use health and fitness applications: A comparison between app users and non-users. Asia Pacific Journal of Marketing and Logistics (SSCI; ABDC Ranking: A)
    • Chiu, W., Chi, C., & Cho, H. (In press). Consumers’ continuance intention to use fitness and health apps: An integration of the expectation-confirmation model and investment model. Information Technology & People (SSCI; ABDC Ranking: A)
    • Cho, H. & Chiu, W.* (In press). Influence of leisure centrality on university students’ self-satisfaction and academic intrinsic motivation. Asia-Pacific Education Researcher (SSCI)
    • Chiu, W., & Won, D. (In press) Influence of sports fan ethnocentrism on identification and media consumption intention: A preliminary investigation with Taiwanese baseball fans. Sport in Society (SSCI; SCOPUS Q1 in Cultural Studies)
    • Cho, H., Tan, K. M., & Chiu W.* (In press). Will I be back? Evoking nostalgia through college students' memorable exchange programme experiences. Tourism Review (SSCI)
    • Chiu, W. Cho, H. (In press). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing and Logistics (SSCI, ABDC ranking: A)
    • Chiu, W.*, & Leng, H. K. (In press). The experience of sport tourists at the Formula 1 Singapore Grand Prix: An exploratory analysis of user-generated content. Sport in Society (SSCI; SCOPUS Q1 in Cultural Studies)
    • Cho, H. Wong, Z., & Chiu, W.* (2020). The effect of volunteer management on intention to continue volunteering: A mediating role of job satisfaction of volunteers. Sage Open, 10(2), 2158244020920588 (SSCI)
    • Won, D., & Chiu, W. (2020). Politics, place and nation: Comparing the hosting of sport events in Korea and Taiwan. Sport in Society, 23(1), 142-158. (SSCI; Scopus Q1 in Cultural Studies)
    • Chiu, W., Bae, J. S., & Won, D. (2020). Internal marketing, organizational commitment, and job performance in the context of a sport and leisure service. Sport Business and Management: An international journal, 10(2), 105-123. (SCOPUS).
    • 2019
    • Chiu, W., Won, D., & Leng, H. K. (2019). The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience. Asia Pacific Journal of Marketing and Logistics, 31(5), 1405-1421. (SSCI, ABDC ranking: A)
    • Bravo, G. A., Won, D., & Chiu, W. (2019). Psychological contract, job satisfaction, commitment, and turnover intention: Exploring the moderating role of psychological contract breach in National Collegiate Athletic Association coaches. International Journal of Sports Science & Coaching, 14(3), 273-284. (SSCI)
    • Leng, H. K., & Chiu, W. (2019). The 27th SEA Games Myanmar 2013: A Facebook perspective. Sport in Society, 22(3), 449-461.(SSCI; Scopus Q1 in Cultural Studies)
    • Chiu, W., Won, D., & Kim, S. (2019). Extended model of sport spectator goal-directed behavior: The role of event prestige in non-major sport events. Event Management, 23, 119-133. (ABDC ranking: A)
    • Kim, T., & Chiu, W. (2019). Consumer acceptance of sports wearable technology: the role of technology readiness. International Journal of Sports Marketing and Sponsorship, 20(1), 109-126. (SSCI)
    • Shin, S., Chiu, W.*, & Lee, H. W. (2019). Impact of the social benefits of intramural sports on Korean students’ quality of college life and loyalty: A comparison between lowerclassmen and upperclassmen. Asia-Pacific Education Researcher, 28(3), 181-192. (SSCI)
    • Chiu, W., Won, D., & Bae, J. S. (2019). Customer value co-creation behaviour in fitness centres: How does it influence customers' value, satisfaction, and repurchase intention? Managing Sport and Leisure, 21(1-3), 32-44. (SCOPUS)
    • Kim, T. Chiu, W.*, & Chow, M. K. F. (2019). Sport technology consumers: Segmenting users of sport wearable devices based on technology readiness. Sport, Business and Management: An International Journal, 9 (2),134-145. (SCOPUS)
    • 2018
    • Chiu, W., Kim, T. J., & Won, D. (2018). Predicting consumers’ intention to purchase sporting goods online: An application of model of goal-directed behavior. Asia Pacific Journal of Marketing and Logistics, 30(2), 333-351. (SSCI)
    • Chiu, W., & Choi, H. (2018). Consumers’ goal-directed behavior of purchasing sportswear products online: A case study of Chinese consumers. Sport, Business and Management: An International Journal, 8(2), 118-133. (SCOPUS)
    • Shin, S., Chiu, W., Lee, H. W. (2018). For a better campus sporting experience: Scale development and validation of the collegiate sportscape scale. Journal of Hospitality, Leisure, Sport & Tourism Education, 22, 22-30. (SSCI)
    • Byun, H., Chiu, W.*, & Bae, J. S. (2018). Exploring the adoption of sport brand apps: An application of the modified technology acceptance model. International Journal of Asian Business and Information Management, 9(1), 52-65. (SCOPUS)
    • Chiu, W., & Tseng, W. Y. (2018). What is in a concept? Mapping the history of sport management research in Taiwan and Korea using Leximancer text mining analysis. Physical Education Journal, 51(1), 1-12.
    • 2017
    • Park, S., Chiu, W., & Won, D. (2017). Effects of physical education, extracurricular sports activities, and leisure satisfaction on adolescent aggressive behavior: A latent growth modeling approach. PLoS ONE, 12(4), e0174674. (SCIE)
    • Chiu, W. & Leng, H. K. (2017). Let’s go cycling in Singapore: Analysis of tourists’ experience on online user-generated content. International Journal of Tourism Cities, 3(1), 30-42. (SCOPUS)
    • Park, J. Y., Chiu, W., & Won, D. (2017). Sustainability of exercise behavior in seniors: An application of the extended theory of planned behavior. Journal of Physical Education and Sport, 17(1), 342-347. (SCOPUS)
    • Chiu, W., Bae, J. S., Lee, K. Y., & Won, D. (2017). Priorities and preferences for collegiate athletic goals and processes in South Korea. Social Behavioral and Personality, 45(3), 517-528. (SSCI)
    • Choi, H., & Chiu, W.* (2017). Influence of the perceived organizational support, job satisfaction, and career commitment on football referees’ turnover intention. Journal of Physical Education and Sport, 17(3), 955 - 959. (SCOPUS)
    • Chiu, W., Bae, J. S., Won, D. (2017). The experience of watching baseball in Korea: An analysis of user-generated content using Leximancer. Journal of Sport & Tourism, 21(1), 33-47. (SCOPUS)
    • 2016
    • Chiu, W., Rodriguez, F. M. & Won, D. (2016). Revisiting the leadership scale for sport: Examining factor structure through exploratory structural equation modeling. Psychological Reports, 119(2), 435-449. (SSCI)
    • Chiu, W., & Won, D. (2016). Consumer-brand relationships in sports products and repurchase intention: An application of the investment model. International Journal of Sports Marketing & Sponsorship, 17(3), 243-259. (SSCI)
    • Chiu, W., Zeng, S., & Cheng, P. S. T. (2016). The influence of destination image and tourist satisfaction on tourist loyalty: A case study of Chinese tourists in Korea. International Journal of Culture, Tourism and Hospitality Research, 10(2), 223-234. (SCOPUS) (2017 Outstanding Paper Award)
    • Chiu, W., & Won, D. (2016). Relationship between sport website quality and consumption intentions: Application of a bifactor model. Psychological Reports, 118(1), 90-106. (SSCI)
    • Chiu, W., & Leng, H. K. (2016). Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics, 28(1), 23-36.
    • Chiu, W., Lee, Y. J., & Won, D. (2016). Bifactor analysis of motivation for charity sport event participation. International Review on Public and Nonprofit Marketing, 13(1), 1-13. (SCOPUS)
    • 2015
    • Chiu, W., Kwag, M. S., & Bae, J. S. (2015). Customers as partial employees: The influences of satisfaction and commitment on customer citizenship behavior in fitness centers. Journal of Physical Education and Sport, 15(4), 627-633. (SCOPUS)
    • Zeng, S., Chiu, W., Lee, C. W., Park, H. W., & Park, C. (2015). South Korea's destination image: Comparing perceptions of film and nonfilm Chinese tourists. Social Behavior and Personality, 43(9), 1453-1462. (SSCI)
    • Chiu, W. & Leng, H. K. (2015). Is that a Nike? The Purchase of counterfeit sporting goods through the lens of the Theory of Planned Behavior. Sports Management International Journal (Choregia), 11(1), 79-94.
    • 2014
    • Chiu, W., Kim, H. H., Lee, Y. A., & Won, D. (2014). Application of a modified Internet lifestyle scale to Taiwanese college-age sporting goods consumers. Social Behavior and Personality, 42(8), 1245-1256. (SSCI)
    • Chiu, W., Lee, K. Y., & Won, D. (2014). Consumer attitude toward counterfeit sporting goods. Social Behavior and Personality, 42(4), 615-624. (SSCI)
    • Chiu, W., Cho, N. H., & Won, D. (2014). The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers. Journal of Global Scholars of Marketing Science, 24(2), 206-222.

    Selected Professional & Community Services

    • Panel Member, Learning Programme Accreditation for Higher Diploma in Leisure and Recreation Management by UOW College Hong Kong, for Hong Kong Council for Accreditation of Academic & Vocational Qualification March 4-5 2020

    Further Information

    Link to personal homepage

    Link to Google Scholar page

    Modified Date: Sep 18, 2020
    Edit Profile

    Home > People > Dr. Chiu Wei Sheng Bryan 邱偉盛博士

    Dr. Chiu Wei Sheng Bryan 邱偉盛博士

    BSc National Taiwan Normal University, MEd National Taiwan Normal University
    PhD Yonsei University

    Associate Professor
    Lee Shau Kee School of Business and Administration

    Email: chiuws@ouhk.edu.hk
    Tel: 27686066

    Biography

    Dr Weisheng Chiu is an Associate Professor of Sport Management in the Lee Shau Kee School of Business and Administration at The Open University of Hong Kong. Prior to joining OUHK, he was on the Faculty at Keimyung University and The University of Suwon, South Korea. He earned his PhD from Yonsei University, South Korea and MEd from the Graduate Institute of Sport and Leisure Management at the National Taiwan Normal University. He has published over 30 articles in SSCI/SCOPUS indexed journals, such as International Journal of Sports Marketing and Sponsorship, Asia Pacific Journal of Marketing and Logistics, Journal of Sport & Tourism, and Journal of Hospitality, Leisure, Sport & Tourism Education, Sport, Business and Management, and Sport in Society. His research interests primarily involve exploring psychological variables affecting consumer behavior within sport marketing and sport tourism. 

    Teaching Areas & Research Interests

    • Sport Management
    • Sport Marketing

    Academic & Professional Experience

    2020-Present
    The Open University of Hong Kong, Hong Kong
    Associate Professor, Lee Shau Kee School of Business and Administration

    2018-2020
    The Open University of Hong Kong, Hong Kong
    Assistant Professor, Lee Shau Kee School of Business and Administration

    2017-2018
    Keimyung University, Korea
    Assistant Professor, Department of Sport and Leisure Studies

    2015-2017
    The University of Suwon, Korea
    Assistant Professor, Department of Physical Education

    Selected Publications

    Book Chapters

    • Chiu, W., Shin, S., & Lee, H. Y. (2017). Value co-creation in fitness centers: The role of customer citizenship behavior in perceived value, satisfaction, and repurchase intention. In S. Rozenes & Y. Cohen (Ed.) Handbook of research on strategic alliance and value co-creation in the service industry (pp. 415-430). Hershey, PA: IGI Global.
    • Chiu, W., Bae, J. S., & Won, D. (2015). The influence of sports fan ethnocentrism on major league baseball game viewing: A cross-cultural study of Korea and Taiwan. In H. K. Leng & N. Y. Hsu (Ed.) Emerging trends and innovation in sports management and marketing in Asia (pp. 113- 128). Hershey, PA: IGI Global. (SCOPUS)

    Journal Articles

    • Selected publications [*corresponding author]
    • 2020 & In press
    • Tseng, W. Y., Chiu, W.*, & Leng, H. K. (In press). A comparative study of consumers’ intention to purchase outdoor counterfeit products in Taiwan and Hong Kong. Journal of Asian Business and Economic Studies
    • Chiu, W., Hui, R. T. Y., Won, D., Bae, J. S. (In press). Leader-member exchange and turnover intention among collegiate student-athletes: The mediating role of psychological empowerment and moderating role of psychological contract breach. European Sport Management Quarterly (SSCI; ABDC Ranking: A)
    • Chiu, W. & Cho, H. (In press). Mapping individuals’ aboriginal tourism experiences: A case of the Formosan Aboriginal Culture Village. Journal of Vacation Marketing (SSCI; ABDC Ranking: A)
    • Cho, H., & Chiu, W.* (In press). Sport nostalgia builds customer equity and future behavior. Marketing Intelligence & Planning (SSCI; ABDC Ranking: A)
    • Cho, H., Chiu, W.*, & Tan, X. D. (In press). Travel overseas for a game: The effect of nostalgia on satellite fans’ psychological commitment, subjective well-being, and travel intention. Current Issues in Tourism (SSCI; ABDC Ranking: A)
    • Chiu, W., & Cho, H. (In press). The role of technology readiness in exercisers’ intention to use health and fitness applications: A comparison between app users and non-users. Asia Pacific Journal of Marketing and Logistics (SSCI; ABDC Ranking: A)
    • Chiu, W., Chi, C., & Cho, H. (In press). Consumers’ continuance intention to use fitness and health apps: An integration of the expectation-confirmation model and investment model. Information Technology & People (SSCI; ABDC Ranking: A)
    • Cho, H. & Chiu, W.* (In press). Influence of leisure centrality on university students’ self-satisfaction and academic intrinsic motivation. Asia-Pacific Education Researcher (SSCI)
    • Chiu, W., & Won, D. (In press) Influence of sports fan ethnocentrism on identification and media consumption intention: A preliminary investigation with Taiwanese baseball fans. Sport in Society (SSCI; SCOPUS Q1 in Cultural Studies)
    • Cho, H., Tan, K. M., & Chiu W.* (In press). Will I be back? Evoking nostalgia through college students' memorable exchange programme experiences. Tourism Review (SSCI)
    • Chiu, W. Cho, H. (In press). E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites. Asia Pacific Journal of Marketing and Logistics (SSCI, ABDC ranking: A)
    • Chiu, W.*, & Leng, H. K. (In press). The experience of sport tourists at the Formula 1 Singapore Grand Prix: An exploratory analysis of user-generated content. Sport in Society (SSCI; SCOPUS Q1 in Cultural Studies)
    • Cho, H. Wong, Z., & Chiu, W.* (2020). The effect of volunteer management on intention to continue volunteering: A mediating role of job satisfaction of volunteers. Sage Open, 10(2), 2158244020920588 (SSCI)
    • Won, D., & Chiu, W. (2020). Politics, place and nation: Comparing the hosting of sport events in Korea and Taiwan. Sport in Society, 23(1), 142-158. (SSCI; Scopus Q1 in Cultural Studies)
    • Chiu, W., Bae, J. S., & Won, D. (2020). Internal marketing, organizational commitment, and job performance in the context of a sport and leisure service. Sport Business and Management: An international journal, 10(2), 105-123. (SCOPUS).
    • 2019
    • Chiu, W., Won, D., & Leng, H. K. (2019). The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience. Asia Pacific Journal of Marketing and Logistics, 31(5), 1405-1421. (SSCI, ABDC ranking: A)
    • Bravo, G. A., Won, D., & Chiu, W. (2019). Psychological contract, job satisfaction, commitment, and turnover intention: Exploring the moderating role of psychological contract breach in National Collegiate Athletic Association coaches. International Journal of Sports Science & Coaching, 14(3), 273-284. (SSCI)
    • Leng, H. K., & Chiu, W. (2019). The 27th SEA Games Myanmar 2013: A Facebook perspective. Sport in Society, 22(3), 449-461.(SSCI; Scopus Q1 in Cultural Studies)
    • Chiu, W., Won, D., & Kim, S. (2019). Extended model of sport spectator goal-directed behavior: The role of event prestige in non-major sport events. Event Management, 23, 119-133. (ABDC ranking: A)
    • Kim, T., & Chiu, W. (2019). Consumer acceptance of sports wearable technology: the role of technology readiness. International Journal of Sports Marketing and Sponsorship, 20(1), 109-126. (SSCI)
    • Shin, S., Chiu, W.*, & Lee, H. W. (2019). Impact of the social benefits of intramural sports on Korean students’ quality of college life and loyalty: A comparison between lowerclassmen and upperclassmen. Asia-Pacific Education Researcher, 28(3), 181-192. (SSCI)
    • Chiu, W., Won, D., & Bae, J. S. (2019). Customer value co-creation behaviour in fitness centres: How does it influence customers' value, satisfaction, and repurchase intention? Managing Sport and Leisure, 21(1-3), 32-44. (SCOPUS)
    • Kim, T. Chiu, W.*, & Chow, M. K. F. (2019). Sport technology consumers: Segmenting users of sport wearable devices based on technology readiness. Sport, Business and Management: An International Journal, 9 (2),134-145. (SCOPUS)
    • 2018
    • Chiu, W., Kim, T. J., & Won, D. (2018). Predicting consumers’ intention to purchase sporting goods online: An application of model of goal-directed behavior. Asia Pacific Journal of Marketing and Logistics, 30(2), 333-351. (SSCI)
    • Chiu, W., & Choi, H. (2018). Consumers’ goal-directed behavior of purchasing sportswear products online: A case study of Chinese consumers. Sport, Business and Management: An International Journal, 8(2), 118-133. (SCOPUS)
    • Shin, S., Chiu, W., Lee, H. W. (2018). For a better campus sporting experience: Scale development and validation of the collegiate sportscape scale. Journal of Hospitality, Leisure, Sport & Tourism Education, 22, 22-30. (SSCI)
    • Byun, H., Chiu, W.*, & Bae, J. S. (2018). Exploring the adoption of sport brand apps: An application of the modified technology acceptance model. International Journal of Asian Business and Information Management, 9(1), 52-65. (SCOPUS)
    • Chiu, W., & Tseng, W. Y. (2018). What is in a concept? Mapping the history of sport management research in Taiwan and Korea using Leximancer text mining analysis. Physical Education Journal, 51(1), 1-12.
    • 2017
    • Park, S., Chiu, W., & Won, D. (2017). Effects of physical education, extracurricular sports activities, and leisure satisfaction on adolescent aggressive behavior: A latent growth modeling approach. PLoS ONE, 12(4), e0174674. (SCIE)
    • Chiu, W. & Leng, H. K. (2017). Let’s go cycling in Singapore: Analysis of tourists’ experience on online user-generated content. International Journal of Tourism Cities, 3(1), 30-42. (SCOPUS)
    • Park, J. Y., Chiu, W., & Won, D. (2017). Sustainability of exercise behavior in seniors: An application of the extended theory of planned behavior. Journal of Physical Education and Sport, 17(1), 342-347. (SCOPUS)
    • Chiu, W., Bae, J. S., Lee, K. Y., & Won, D. (2017). Priorities and preferences for collegiate athletic goals and processes in South Korea. Social Behavioral and Personality, 45(3), 517-528. (SSCI)
    • Choi, H., & Chiu, W.* (2017). Influence of the perceived organizational support, job satisfaction, and career commitment on football referees’ turnover intention. Journal of Physical Education and Sport, 17(3), 955 - 959. (SCOPUS)
    • Chiu, W., Bae, J. S., Won, D. (2017). The experience of watching baseball in Korea: An analysis of user-generated content using Leximancer. Journal of Sport & Tourism, 21(1), 33-47. (SCOPUS)
    • 2016
    • Chiu, W., Rodriguez, F. M. & Won, D. (2016). Revisiting the leadership scale for sport: Examining factor structure through exploratory structural equation modeling. Psychological Reports, 119(2), 435-449. (SSCI)
    • Chiu, W., & Won, D. (2016). Consumer-brand relationships in sports products and repurchase intention: An application of the investment model. International Journal of Sports Marketing & Sponsorship, 17(3), 243-259. (SSCI)
    • Chiu, W., Zeng, S., & Cheng, P. S. T. (2016). The influence of destination image and tourist satisfaction on tourist loyalty: A case study of Chinese tourists in Korea. International Journal of Culture, Tourism and Hospitality Research, 10(2), 223-234. (SCOPUS) (2017 Outstanding Paper Award)
    • Chiu, W., & Won, D. (2016). Relationship between sport website quality and consumption intentions: Application of a bifactor model. Psychological Reports, 118(1), 90-106. (SSCI)
    • Chiu, W., & Leng, H. K. (2016). Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics, 28(1), 23-36.
    • Chiu, W., Lee, Y. J., & Won, D. (2016). Bifactor analysis of motivation for charity sport event participation. International Review on Public and Nonprofit Marketing, 13(1), 1-13. (SCOPUS)
    • 2015
    • Chiu, W., Kwag, M. S., & Bae, J. S. (2015). Customers as partial employees: The influences of satisfaction and commitment on customer citizenship behavior in fitness centers. Journal of Physical Education and Sport, 15(4), 627-633. (SCOPUS)
    • Zeng, S., Chiu, W., Lee, C. W., Park, H. W., & Park, C. (2015). South Korea's destination image: Comparing perceptions of film and nonfilm Chinese tourists. Social Behavior and Personality, 43(9), 1453-1462. (SSCI)
    • Chiu, W. & Leng, H. K. (2015). Is that a Nike? The Purchase of counterfeit sporting goods through the lens of the Theory of Planned Behavior. Sports Management International Journal (Choregia), 11(1), 79-94.
    • 2014
    • Chiu, W., Kim, H. H., Lee, Y. A., & Won, D. (2014). Application of a modified Internet lifestyle scale to Taiwanese college-age sporting goods consumers. Social Behavior and Personality, 42(8), 1245-1256. (SSCI)
    • Chiu, W., Lee, K. Y., & Won, D. (2014). Consumer attitude toward counterfeit sporting goods. Social Behavior and Personality, 42(4), 615-624. (SSCI)
    • Chiu, W., Cho, N. H., & Won, D. (2014). The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers. Journal of Global Scholars of Marketing Science, 24(2), 206-222.

    Selected Professional & Community Services

    • Panel Member, Learning Programme Accreditation for Higher Diploma in Leisure and Recreation Management by UOW College Hong Kong, for Hong Kong Council for Accreditation of Academic & Vocational Qualification March 4-5 2020

    Further Information

    Link to personal homepage

    Link to Google Scholar page

    Modified Date: Sep 18, 2020
    Edit Profile

     
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