Programme Structure
 
General Structure
 
During the four years of study, students will need to complete 160 credits of courses, comprising 85 credits of core courses, 50 credits prescribed concentration courses; 5 credits business elective and 20 credits from Purpose-Designed General Education Courses from fields of study which are different from those of their programmes.
 
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 
Programme Structure
 
Year One Courses
Term Course Code Course Title No. of Credits
Autumn BUS B200F* Integrated Business Foundation 30
  A purpose-designed general education course# 5
Spring BUS B200F* Integrated Business Foundation 30
  A purpose-designed general education course# 5
 
Year Two Courses
Term Course Code Course Titlte No. of Credits
Autumn BUS B220F* Integrated Business Functions 30
  A purpose-designed general education course# 5
Spring BUS B220F* Integrated Business Functions 30
  A purpose-designed general education course# 5
 
Year Three Courses
Term Course Code Course Title No. of Credits
Autumn FIN B281F Finance for Managers 5
MKT B365F Services Marketing 5
MKT B366F Marketing Communications 5
IB B391F International Business Environment 5
Spring BUS B368F Business Issues and Ethics 5
MKT B362F Marketing Research 5
MKT B363F Consumer Behaviour 5
IB B392F Managing International Business 5
 
Year Four Courses
Term Course Code Course Title No. of Credits
Autumn BUS B328F* Investigating Entrepreneurial Opportunities 10
IB B396F Asia Pacific Issues in Management 5
MGT B399F Management Policy and Strategy 5
IB B461F International Marketing 5
Spring BUS B328F* Investigating Entrepreneurial Opportunities 10
IB B397F Global Issues in Management 5
MKT B377F Brand Management 5
  One Business Elective Course 5
 
It is compulsory for students to complete the Global Immersion Programme.
 
* Courses carry-over from the Autumn Term
 
# Purpose-Designed General Education Courses:
Students should take General Education courses from fields of study which are different from those of their programmes.
 

Maintained by: Admissions & Enrolment Office (Undergraduate)( regadmug@ouhk.edu.hk )
Modified Date: Sep 03, 2019