Programme Structure

Students must complete 120 credits of the core courses and 40 credits of general education, English language enhancement, and outside-discipline courses.

 

Course Code

Course Title                                

Credits

Year 1

CAMD A100F

Introduction to Advertising Media

5

CAMD A101F

Principles and Practices of the Media

5

AMVE A101F

Studio Art I: Drawing and Life Drawing

5

CAMD A102BF

Copywriting Workshop

5

CCA A208BF

Media Production Skills

5

English language enhancement courses

5

General education courses

10

Year 2

AMVE A303BF

Cinematic Sound Design

5

CAMD A200BF

History of Advertising Design

5

CCA A307BF

Concepts of Art Direction and Set Design

5

CAMD A202BF

Branding and Visual Identity

5

CAMD A203BF

Advertising and Publication Design

5

English language enhancement courses

5

General education courses

10

Year 3

CAMD A300F

New Media Culture

5

CAMD A301BF

Media and Advertising Writing

5

CAMD A302F

Advertising for Digital Media

5

CAMD A303BF

Multi Camera Studio Production Workshop

5

CAMD A304F

Web Design and Interactive Media

5

PHTO A201BF

Photography and Visual Culture

5

Outside-discipline courses

10

Year 4

CAMD A305BF

Exhibition Design and Event Planning

5

CAMD A306F

Museum Studies

5

CAMD A307BF

Video Production Workshop: E-Advertising

5

CAMD A308BF

Media Law, Policy and Ethics

5

CAMD A309BF

Cultural Identities and Advertising

5

CAMD A310F

Strategic Media Planning

5

CAMD A400BF

Advertising Media Project

10

 

10 Credits from the following English Language Enhancement Courses, such as:

ENGL A101F

University English Writing Skills

(5)

ENGL A102F

Classic American Films

(5)

ENGL A103F

British and American Short Stories

(5)

ENGL A104F

World Englishes and Cultures

(5)

ENGL A105F

Hong Kong Literature in English

(5)

ENGL A106F

English in Media and Popular Culture

(5)

ENGL A107F

Children’s Literature in English

(5)

ENGL A108F

English and Popular Song Lyrics

(5)

ENGL A122F

Presentation Skills

(5)

ENGL A131F

Introduction to English Fiction

(5)

ENGL A132F

Introduction to English Drama and Poetry

(5)

ENGL A203F

Hitchcock Films

(5)

ENGL A204F

Modern British and American Drama

(5)

ENGL A231F

English Literature in the Modern World

(5)

 

10 Credits from the following Outside-discipline Courses, such as:

MKT B362F

Marketing Research

(5)

CHIN A363CF

Introduction to News Writing

(5)

ECON A231F

Introduction to Microeconomics

(5)

POLS A221F

Introductory Comparative Politics

(5)

PSYC A328F

Consumer Psychology

(5)

PUAD A222F Introduction to Public Administration

(5)

SOCI A221F Social Problems and Social Issues

(5)

CHIN A356CF

Selected Topics in Modern Chinese Literature

(5)

CHIN A365CF

Selected Topics in Contemporary Chinese Literature

(5)

SOCI A325F

Understanding Chinese Society

(5)

TRAN A261CF

Introduction to Translation (English-Chinese)

(5)

TRAN A271CF

Introduction to Translation (Chinese-English)

(5)

 

20 credits from General Education Elective Courses provided by OUHK.

 

Maintained by: Admissions & Enrolment Office (Undergraduate)( regadmug@ouhk.edu.hk )
Modified Date: Jan 09, 2017