Programme Structure and Content^
IntroductionEntry RequirementsDuration of StudyProgramme Structure and Content^Modes and FeaturesUndergraduate Global Immersion ProgrammeCareer ProspectsAdmission InformationApplication
Home > Lee Shau Kee School of Business and Administration > Bachelor of Business Administration with Honours in Digital Business (Senior Year Entry) > Programme Structure and Content^
Programme Structure and Content^
 
Year Three Courses
Term
Course Code
Course Title
No. of Credits
Autumn
BUS B368F
Business Issues and Ethics
5
DB B247F
Digital Economy and Future of Work
5
DB B327F
Digital Transformation
5
DB B347F
Digital Marketing
5
FINT B338F
E-payment Systems,
Cryptocurrencies and Cyber Security
5
Spring
BIA B452F
Business Intelligence and Big Data
Analytics
5
BIA B453F
Social Media and Mobile Business
Applications
5
DB B374F
Consumer Lifestyle and User
Experiences
5
SPM B356F
eSports Ecosystem
5
 
Year Four Courses
Term
Course Code
Course Title
No. of Credits
Autumn
BUS B328F*
Investigating Entrepreneurial
Opportunities
10
BUS B398F*
Work-based Learning Project
20
MGT B399F
Management Policy and Strategy
5
Spring
BUS B328F*
Investigating Entrepreneurial
Opportunities
10
BUS B398F*
Work-based Learning Project
20
DB B474F
Supply Chain and e-Logistics
Management
5
 
* Courses carry-over from Autumn Term
 
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
 
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Apr 17, 2019