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Home > Lee Shau Kee School of Business and Administration > Bachelor of Business Administration with Honours in Digital Business (Senior Year Entry) > Programme Structure and Content^
Programme Structure and Content^ |
|
Year Three Courses
Term
|
Course Code
|
Course Title
|
No. of Credits
|
Autumn
|
BUS B368F
|
Business Issues and Ethics
|
5
|
DB B247F
|
Digital Economy and Future of Work
|
5
|
|
DB B327F
|
Digital Transformation
|
5
|
|
DB B347F
|
Digital Marketing
|
5
|
|
FINT B338F
|
E-payment Systems,
Cryptocurrencies and Cyber Security
|
5
|
|
Spring
|
BIA B452F
|
Business Intelligence and Big Data
Analytics
|
5
|
BIA B453F
|
Social Media and Mobile Business
Applications
|
5
|
|
DB B374F
|
Consumer Lifestyle and User
Experiences
|
5
|
|
SPM B356F
|
eSports Ecosystem
|
5
|
Year Four Courses
Term
|
Course Code
|
Course Title
|
No. of Credits
|
Autumn
|
BUS B328F*
|
Investigating Entrepreneurial
Opportunities |
10
|
BUS B398F*
|
Work-based Learning Project
|
20
|
|
MGT B399F
|
Management Policy and Strategy
|
5
|
|
Spring
|
BUS B328F*
|
Investigating Entrepreneurial
Opportunities
|
10
|
BUS B398F*
|
Work-based Learning Project
|
20
|
|
DB B474F
|
Supply Chain and e-Logistics
Management
|
5
|
* Courses carry-over from Autumn Term
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Apr 17, 2019