Programme Structure and Content^
 
Year Three Courses (Full-time)
Term
Course Code
Course Title
Credits
Autumn
HPM B306F
 Cultural Heritage Management
5
HPM B307F
 Advanced Tourism Management
5
BUS B368F
 Business Issues and Ethics
5
IB B391F
 International Business Environment
5
Spring
HPM B309F
 Theme Park Management
5
TRM B313F
 Customer Experience Management in
 Tourism and Hospitality
5
IB B392F
 Managing International Business
5
 
 One Business Elective course
5
 
Year Four Courses (Full-time)
Term
Course Code
Course Title
Credits
Autumn
MGT B399F
Management Policy and Strategy
5
BUS B398F*
Work-based Learning Project
20
HPM B305F
 Event Management
5
HPM B308F
 Advanced Hotel Management
5
MKT B365F
 Services Marketing
5
Spring
BUS B398F*
Work-based Learning Project
20
 
* Courses carry-over from the Autumn Term
 
 
Year Three Courses (Part-time)#
Term
Course Code
Course Title
Credits
Autumn
(1st term)
HPM B306F
 Cultural Heritage Management
5
HPM B307F
 Advanced Tourism Management
5
Spring
(2nd term)
BUS B368F
 Business Issues and Ethics
5
HPM B309F
 Theme Park Management
5
Autumn
(3rd term)
HPM B308F
 Advanced Hotel Management
5
MKT B365F
 Services Marketing
5
Spring
(4th term)
MGT B399F
 Management Policy and Strategy
5
 
 One Business Elective course
5
 
Year Four Courses (Part-time)#
Term
Course Code
Course Title
Credits
Autumn
(5th term)
HPM B305F
 Event Management
5
IB B391F
 International Business Environment
5
Spring
(6th term)
TRM B313F
 Customer Experience Management in 
 Tourism and Hospitality
5
IB B392F
 Managing International Business
5
Summer
(7th term)
BUS B398F*
 Work-based Learning Project
20
Autumn
(8th term)
BUS B398F*
 Work-based Learning Project
20
 
* Course carry-over from Summer Term
 
# Classes may be conducted in the daytime/ on weekdays.
 
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
 
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Aug 28, 2019