Programme Structure and Content^
 
Year Three Courses
Term
Course Code
Course Title
Credits
Autumn
MKT B250F
Introduction to Marketing
5
BIA B350F
Applied Multivariate Analysis for Business
5
MKT B365F
Services Marketing
5
SCM B372F
Operations Management: Concepts and Applications
5
Spring
BUS B368F
Business Issues and Ethics
5
MGT B399F
Management Policy and Strategy
5
SCM B371F
Logistics
5
SCM B373F
Operations Management: Tools, Models and Analytical Approaches
5
 
Year Four Courses
Term
Course Code
Course Title
Credits
Autumn
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BIA B358F
Electronic Business Management
5
IB B461F
International Marketing
5
SCM B471F
Supply Chain Management I
5
Spring
BUS B328F*
Investigating Entrepreneurial Opportunities
10
BIA B452F
Business Intelligence and Big Data Analytics
5
MKT B462F
Strategic Marketing
5
SCM B472F
Supply Chain Management II
5
 
* Course carry-over from Autumn Term
 
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
 
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Apr 01, 2019