Programme Structures and Content^
Year Three Courses (Full-time)
 
Term
Course Code
Course Title
No. of Credits
Autumn
HPM B306F
Cultural Heritage Management
5
MKT B365F
Services Marketing
5
Spring
BUS B398F*
Work-based Learning Project
20
HPM B309F
Theme Park Management
5
TRM B313F
Customer Experience Management in
Tourism and Hospitality
5
Summer
BUS B398F*
Work-based Learning Project
20
 
* Course carry-over from Spring Term
 
^Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
 
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Aug 28, 2019