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Home > Lee Shau Kee School of Business and Administration > Bachelor of Business Administration in Marketing (Senior Year Entry) > Programme Structure and Content^
| Programme Structure and Content^ |
|
Year Three Courses
|
Term
|
Course Code
|
Course Title
|
Credits
|
|
Autumn
|
MKT B250F
|
Introduction to Marketing
|
5
|
|
MKT B365F
|
Services Marketing
|
5
|
|
|
MKT B366F
|
Marketing Communications
|
5
|
|
|
IB B461F
|
International Marketing
|
5
|
|
|
Spring
|
MKT B362F
|
Marketing Research
|
5
|
|
MKT B363F
|
Consumer Behaviour
|
5
|
|
|
MGT B399F
|
Management Policy and Strategy
|
5
|
|
|
MKT B462F
|
Strategic Marketing
|
5
|
^Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Feb 01, 2019
