This programme is designed to provide high quality education in theoretical and practical knowledge and skills in various aspects of marketing and management for those who wish to pursue or further advance their careers in business.

Programme Intended Learning Outcomes

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of marketing.
  5. Integrate and apply advanced analytical skills to address issues and make decisions related to marketing.

Maintained by: Lee Shau Kee School of Business & Administration( )
Modified Date: Feb 10, 2021