Programme Structure and Content^

Year Three Courses
Term
Course Code
Course Title
Credits
Autumn
MKT B250F
Introduction to Marketing
5
MKT B365F
Services Marketing
5
MKT B366F
Marketing Communications
5
IB B391F
International Business Environment
5
Spring
MGT B342F
Managing Key Functions in Human
Resource Management: Training and
Development
5
MKT B363F
Consumer Behaviour
5
IB B392F
Managing International Business
5
MGT B399F
Management Policy and Strategy
5
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
^Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
 
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Feb 01, 2019