Programme Structure and Content^
 
Year Three Courses
Term
Course Code
Course Title
Credits
Autumn
MKT B250F
Introduction to Marketing
5
IB B391F
International Business Environment
5
IB B396F
Asia Pacific Issues in Management
5
IB B461F
International Marketing
5
Spring
IB B392F
Managing International Business
5
IB B397F
Global Issues in Management
5
MGT B399F
Management Policy and Strategy
5
MKT B462F
Strategic Marketing
5
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
^Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
 
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Feb 01, 2019