Programme Structure and Content
About OUHKAbout Lee Shau Kee School of Business and AdministrationAbout the MGBMF ProgrammeEntry RequirementsDuration of StudyProgramme Structure and Content Mode of Study Programme Fee and Application Fee Admission Procedures Admission Interview Arrangement Global Immersion ProgrammeApplication Deadline EnquiriesAdditional Information for Mainland Students (in Simplified Chinese)
Home > Lee Shau Kee School of Business and Administration > Full-time Programme (Face-to-face Mode) Master of Global Business and Marketing [MGBMF] > Programme Structure and Content
Programme Structure and Content
 
 Students pursuing this programme must successfully complete 60 credits* as follows:
 

(a)

40 credits from compulsory courses:

 

IB B890F

International Management Strategy (10)

 

IB B891F

International Marketing Strategy (10)

 

IB B894F

Management Issues for Global Managers (10)

 

MKT B895F

Contemporary Issues in Marketing (10)

 

 

 

(b)

20 credits from the following elective courses:

 

DB B877F

Digital Marketplace and Analytics (10)

 

MGT B820F

Strategy (10)
       

* The credit value is given in brackets at the end of the course title.

 

Students pursuing the MGBMF programme through Pathway 1 must complete the 40 credits from compulsory courses. (For details of Pathway 1, please refer to the Entry Requirements.)

 

In addition to the 60 credits (or 80 credits for Special Entry Route or 40 credits for Pathway 1), students will need to complete additional courses required by the School after assessing their academic backgrounds, results in the admission tests, language proficiency and other relevant factors in order to facilitate effective learning of Master’s degrees in business-related areas. The specific requirements will be stipulated in the offer letter.

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Apr 25, 2021