About the MGBMF Programme
This programme aims to deepen students’ understanding of the concepts, practices and techniques for conducting international business, while also focusing on marketing activities. It helps students strengthen their analytical and communication skills, and the ability to develop and make use of opportunities in an international business environment. Combining marketing and global business knowledge, MGBMF prepares graduates for professional and managerial positions across the marketing spectrum.
Programme Intended Learning Outcomes
  1. Demonstrate a comprehensive understanding and critically evaluate the contemporary marketing and global business issues using relevant theories and practices.
  2. Apply global transferrable skills in international business and marketing to address opportunities and problems faced by global organisations.
  3. Integrate theoretical and practical applications across functional business areas in ever-changing marketing and international business environment.
  4. Apply knowledge and skills needed in developing socially responsible and ethnical strategies to deal with dynamic marketing and international business environment.

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Jul 08, 2020