IntroductionEntry RequirementsDuration of StudyProgramme Structure and Content^Mode and Features Undergraduate Global Immersion ProgrammeFinancial AssistanceAdmission InformationApplicationCampus LifeContact us
Home > Lee Shau Kee School of Business and Administration > Bachelor of Business Administration with Honours in Global Business and Marketing (Full-time) (Senior Year Entry)
Introduction |
|
The programme is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of marketing and global business so as to facilitate graduates to pursue a career in marketing, international trade and/or with multinational corporations.
Programme Intended Learning Outcomes
- Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
- Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
- Make meaningful contributions as a leader and member in a team setting and communicate effectively.
- Command knowledge of the practices and activities of key aspects of global business and marketing.
- Integrate and apply advanced analytical skills to address issues and make management and marketing decisions related to global business operation.
- Assimilate and synthesise new knowledge in global business and marketing, apply it to solve marketing problems and problems related to global business operation, and develop practical recommendations.
Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Feb 10, 2021