Introduction
IntroductionEntry RequirementsDuration of StudyProgramme Structure and Content^Mode and Features Undergraduate Global Immersion ProgrammeFinancial AssistanceAdmission InformationApplicationCampus LifeContact us
Home > Lee Shau Kee School of Business and Administration > Bachelor of Business Administration with Honours in Global Business and Marketing (Full-time) (Senior Year Entry)
Introduction
 
The programme is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of marketing and global business so as to facilitate graduates to pursue a career in marketing, international trade and/or with multinational corporations.
 
Programme Intended Learning Outcomes
  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
  3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of global business and marketing.
  5. Integrate and apply advanced analytical skills to address issues and make management and marketing decisions related to global business operation.
  6. Assimilate and synthesise new knowledge in global business and marketing, apply it to solve marketing problems and problems related to global business operation, and develop practical recommendations.
 

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Feb 10, 2021