Programme Structure and Content^
 
Students pursuing this programme must successfully complete 80 credits of courses:
 
Year Three Courses
Term
Course Code
Course Title
Credits
Autumn
MKT B250F
Introduction to Marketing
5
MKT B365F
Services Marketing
5
MKT B366F
Marketing Communications
5
IB B391F
International Business Environment
5
Spring
MKT B362F
Marketing Research
5
MKT B363F
Consumer Behaviour
5
BUS B368F
Business Issues and Ethics
5
IB B392F
Managing International Business
5
 
Year Four Courses
Term
Course Code
Course Title
Credits
Autumn
BUS B328F*
Investigating Entrepreneurial
Opportunities
10
MGT B399F
Management Policy and Strategy
5
IB B396F
Asia Pacific Issues in Management
5
IB B461F
International Marketing
5
Spring
BUS B328F*
Investigating Entrepreneurial
Opportunities
10
IB B397F
Global Issues in Management
5
MKT B377F
Brand Management
5
 
One Business Elective course
5
 
* Course carry-over from Autumn Term
 
^Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
 
In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk )
Modified Date: Apr 01, 2019