Programme Structure and Content^
 
Students pursuing this programme must successfully complete 80 credits of courses.
 
 Year Three Courses
 
Term
Course Code
Course Title
Credits
Autumn
MKT B250F
Introduction to Marketing
5
MKT B365F
Services Marketing
5
MKT B366F
Marketing Communications
5
IB B391F#
International Business Environment
5
Spring
MKT B363F
Consumer Behaviour
5
BUS B368F
Business Issues and Ethics
5
MKT B362F
Marketing Research
5
 
One Business Elective Course
5
 
 
 Year Four Courses
 
Term
Course Code
Course Title
Credits
Autumn
BUS B328F*
Investigating Entrepreneurial
10
IB B461F
International Marketing
5
MGT B441F#
Human Resource Management:
A Strategic Approach
5
 
One Business Elective Course
5
Spring
BUS B328F*
Investigating Entrepreneurial
Opportunities
10
MGT B399F
Management Policy and Strategy
5
MKT B462F
Strategic Marketing
5
 
One Business Elective Course
5
 
* Course carry-over from Autumn Term
 
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.

# Prescribed Elective

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.
 
 
 


Modified Date: Sep 27, 2019