Programme Structure (Year 3 Entry)
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Home > School of Arts and Social Sciences > Bachelor of Arts with Honours in Creative Advertising and Media Design (Full-time) [BAHCAMDJS] > Programme Structure (Year 3 Entry)
Programme Structure (Year 3 Entry)

*Applicable to students admitted in 2020-2021 and before:
 
Students have to obtain a total of 80 credits of compulsory core courses:
 
Year 3 (40 credits)
Course Code & Course Titile
Credits
AMVE A303BF
Cinematic Sound Design
5
CAMD A203BF
Advertising and Publication Design
5
CAMD A300F
New Media Culture
5
CAMD A301BF
Media and Advertising Writing
5
CAMD A302F
Advertising for Digital Media
5
CAMD A303BF
Multi Camera Studio Production Workshop
5
CAMD A304F
Web Design and Interactive Media
5
PHTO A201BF
Photography and Visual Culture
5
 
Year 4 (40 credits)
Course Code & Course Titile
Credits
CAMD A305BF
Exhibition Design and Event Planning
5
CAMD A306BF
Museum Studies
5
CAMD A307BF
Video Production Workshop: E-Advertising
5
CAMD A308BF
Media Law, Policy and Ethics
5
CAMD A309BF
Cultural Identities and Advertising
5
CAMD A310F
Strategic Media Planning
5
CAMD A400BF
Advertising Media Project
10
 
 
*Applicable to students admitted in 2022-2023 and thereafter:
 
Students have to obtain a total of 80 credits of compulsory core courses:

Year 3 (40 credits)
Course Code & Course Title
Credits
AMVE A303BF
Cinematic Sound Design
5
CAMD A202F
Branding and Visual Identity
5
CAMD A300F
New Media Culture
5
CAMD A302F
Advertising for Digital Media
5
CAMD A303BF
Multi Camera Studio Production Workshop
5
CAMD A304F
Web Design and Interactive Media
5
CAMD A311BF
Creativity and Advanced Copywriting
5
CAMD A312F Photography for Advertising 5
 
Year 4 (40 credits)
Course Code & Course Title
Credits
CAMD A305BF
Exhibition Design and Event Planning
5
CAMD A306BF
Museum Studies
5
CAMD A307BF
Video Production Workshop: E-Advertising
5
CAMD A308BF
Media Law, Policy and Ethics
5
CAMD A309BF
Cultural Identities and Advertising
5
CAMD A310F
Strategic Media Planning
5
CAMD A400BF
Advertising Media Project
10
 

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Modified Date: Sep 30, 2020