Programme Structure (Year 2 Entry)

*Applicable to students admitted in 2020-2021 and before:
 
Students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:
  • 95 credits of compulsory core courses;
  • 10 credits of Outside-discipline courses;
  • 5 credits of English Language Enhancement courses; and
  • 10 credits of purpose-designed General Education (GE) courses.
Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.
 
 
Year 2 (40 credits)
Course Code & Course Title
Credits
AMVE A303BF
Cinematic Sound Design
5
CAMD A200BF
History of Advertising Design
5
CAMD A202BF
Branding and Visual Identity
5
CAMD A203BF
Advertising and Publication Design
5
CCA A307BF
Concepts of Art Direction and Set Design
5
Electives in English Language Enhancement courses
5
Electives in purpose-designed GE courses
10
 
 
Year 3 (40 credits)
Course Code & Course Title
Credits
CAMD A300F
New Media Culture
5
CAMD A301BF
Media and Advertising Writing
5
CAMD A302F
Advertising for Digital Media
5
CAMD A303BF
Multi Camera Studio Production Workshop
5
CAMD A304F
Web Design and Interactive Media
5
PHTO A201BF
Photography and Visual Culture
5
Electives in “outside discipline” courses
10
 
 
Year 4 (40 credits)
Course Code & Course Title
Credits
CAMD A305BF
Exhibition Design and Event Planning
5
CAMD A306BF
Museum Studies
5
CAMD A307BF
Video Production Workshop: E-Advertising
5
CAMD A308BF
Media Law, Policy and Ethics
5
CAMD A309BF
Cultural Identities and Advertising
5
CAMD A310F
Strategic Media Planning
5
CAMD A400BF
Advertising Media Project
10
 
 
10 credits from the following Outside-discipline courses, such as       
CHIN A356CF
Selected Topics in Modern Chinese Literature
5
CHIN A363CF
Introduction to News Writing
5
CHIN A365CF
Selected Topics in Contemporary Chinese Literature
5
ECON A231F
Introduction to Microeconomics
5
MKT B362F
Marketing Research
5
POLS A221F
Introductory Comparative Politics
5
PSYC A328F
Consumer Psychology
5
PUAD A222F
Introduction to Public Administration
5
SOCI A221F
Social Problems and Social Issues
5
SOCI A325F
Understanding Chinese Society
5
TRAN A261CF
Introduction to Translation (English-Chinese)
5
TRAN A271CF
Introduction to Translation (Chinese-English)
5
10 credits from General Education Elective Courses provided by the University and
5 credits from English Language Enhancement Elective Courses
 
 

*Applicable to students admitted in 2021-2022 and thereafter:

 
Students have to obtain a total of 120 credits. Students must successfully complete the following requirements within the 120 credits:
  • 95 credits of compulsory core courses;
  • 10 credits of Outside-discipline courses;
  • 5 credits of English Language Enhancement courses; and
  • 10 credits of purpose-designed General Education (GE) courses.
Students are reminded that within the 120 credits, not more than 20 credits of courses are to be taken at the foundation level.
 
Year 2 (40 credits)
Course Code & Course Title
Credits
AMVE A303BF
Cinematic Sound Design
5
CAMD A202F
Branding and Visual Identity
5
CAMD A203BF
Advertising and Publication Design
5
CAMD A204BF
Visual Design and Practices
5
CCA A307BF
Concepts of Art Direction and Set Design
5
Electives in English Language Enhancement courses
5
Electives in purpose-designed GE courses
10
 
 
Year 3 (40 credits)
Course Code & Course Title
Credits
CAMD A300F
New Media Culture
5
CAMD A302F
Advertising for Digital Media
5
CAMD A303BF
Multi Camera Studio Production Workshop
5
CAMD A304F
Web Design and Interactive Media
5
CAMD A311BF
Creativity and Advanced Copywriting
5
CAMD A312F
Photography for Advertising
5
Electives in “outside discipline” courses
10
 
Year 4 (40 credits)
Course Code & Course Title
Credits
CAMD A305BF
Exhibition Design and Event Planning
5
CAMD A306BF
Museum Studies
5
CAMD A307BF
Video Production Workshop: E-Advertising
5
CAMD A308BF
Media Law, Policy and Ethics
5
CAMD A309BF
Cultural Identities and Advertising
5
CAMD A310F
Strategic Media Planning
5
CAMD A400BF
Advertising Media Project
10
 
 
10 credits from the following Outside-discipline courses, such as       
CHIN A356CF
Selected Topics in Modern Chinese Literature
5
CHIN A363CF
Introduction to News Writing
5
CHIN A365CF
Selected Topics in Contemporary Chinese Literature
5
ECON A231F
Introduction to Microeconomics
5
MKT B362F
Marketing Research
5
POLS A221F
Introductory Comparative Politics
5
PSYC A328F
Consumer Psychology
5
PUAD A222F
Introduction to Public Administration
5
SOCI A221F
Social Problems and Social Issues
5
SOCI A325F
Understanding Chinese Society
5
TRAN A261CF
Introduction to Translation (English-Chinese)
5
TRAN A271CF
Introduction to Translation (Chinese-English)
5
10 credits from General Education Elective Courses provided by the University and
5 credits from English Language Enhancement Elective Courses
 

Maintained by: School of Arts & Social Sciences ( as@ouhk.edu.hk )
Modified Date: Sep 30, 2020