Destination of graduates in 2019

Objectives

Upon completion of the programme, participants should be able to:

• Discuss concepts and theories of business and management covering the fields of accounting, organizational management, economics, human resources management, and marketing;

• Apply principles learned to solving simulated business cases, planning for marketing scenarios, and working on model accounts;

• Communicate effectively (written and verbal reports) and conduct oneself professionally in different kinds of business and work contexts as experienced firsthand through work placement opportunities;

• Use applicable tools such as accounting and graphic software to facilitate analysis, data visualization and presentation;

• Account for cultural, consumer group and market specific preferences when devising a marketing plan;

• Describe cultural norms of business conduct in each key market that HK has trading relationships with

Entry Requirement

Applicants are normally required to have either one of the following qualifications:  

• Level 2 in 5 HKDSE subjects (including English and Chinese)^; or

• Grade E in 1 HKALE A-Level (or an equivalent number of AS) subject(s); and
  (i) 5 passes in HKCEE including English and Chinese*; or
  (ii) 3 passes in HKCEE plus level 2 or above in English and Chinese*; or

• Satisfactory completion of a Pre-Associate Degree, Diploma or an equivalent programme (at QF level 3);

• Satisfactory completion of  Diploma Yi Jin ; or

• Other acceptable equivalent qualifications (including non-local qualifications obtained in or outside HK, or other qualifications / experience deemed to be equivalent); or

• Mature applicants who are 21 years of age or above with a minimum of 3 years' working experience will also be considered on a case-by-case basis.

^Applicants possessing an “Attained”, "Attained with Distinction (I)" and "Attained with Distinction (II)" in HKDSE Applied Learning (ApL) subject are regarded as equivalent to HKDSE subject at “Level 2”, “Level 3” and “Level 4” respectively, with a maximum of two ApL subjects can be counted for admission purpose.

* A pass in a quality-assured Applied Learning (ApL) subject is deemed to be a pass in one HKCEE subject. (Except Chinese Language and English Language)

Admission Interview: Applicants will be invited to an admission interview 

Year 1 & Year 2 Core Courses

• Fundamentals of Accounting 基礎會計學^#

• Business Organisation and Management 商業組織及管理

• Business Economics 商業經濟

• Principles of Human Resources Management 人力資源學概論

• Marketing Management 營銷管理

• Work-integrated Learning in Business Management 商業管理實習^

• Effective Chinese Communication Skills 應用中文傳意技巧

• English for Communication I, II & III 英語溝通技巧 (一)、(二)及(三)

• IT and Digital Literacy 電腦及數位素養

• Gaining the Most from your Work-integrated Learning 從實習中成長

Year 2 Study Stream* (Choose 1 out of 3)

• Accounting and Finance Stream

• Global Business Stream

• Marketing Stream

Accounting and Finance Stream

• Principles of Management Accounting 管理會計學原理

• Taxation: Principles and Practice 稅務原理及實務

• Corporate Financial Reporting 公司財務報告

• Financial Mathematics 財務數學

• Fundamentals of Financial Planning I & II 基礎財務策劃 (一)及(二)

• Banking Services 銀行服務

• Fundamentals Business and Corporation Law 商業法及公司法

Global Business Stream

• Cross Cultural Business Management 跨文化商業管理

• International Trade and Operations Management 國際貿易及營運

• Strategic Management for Global Business 環球商業策略管理

• Advertising and Consumer Behaviour 廣告及消費者行為學

• International Business and Marketing 國際商業及市場學

• General Education Courses  通識科目

Marketing Stream

• Cross Cultural Business Management 跨文化商業管理

• Advertising and Consumer Behaviour 廣告及消費者行為學

• International Business and Marketing 國際商業及市場學

• Foundation of Marketing Research 基礎市場研究

• Services Marketing 服務市場學

• General Education Courses 通識科目

[1] Students who have attained Level 3 or above in DSE English Language can be exempted from taking English for Communication I (ENGL3057EF).
[2] Non-Chinese speaking students can be exempted from taking Effective Chinese Communication Skills (CHIN4006CF). They will have to take a GE course as replacement for fulfilment of the overall credits for graduation.

^The Work-integrated Learning in Business Management module must be completed before graduation and include not less than 100 practicum hour.

# Continuing Education Fund (CEF) Reimbursable courses.

*The Institute has the final decision to the offering of specialist streams for each cohort, and reserves the final right to make any alternations to the Programme(s)/ Course(s).

Students completing designated elective courses will be eligible for exemption*:

1. Paper 1, 2, 3, 4 & 6 from the qualifying examinations of the Association of Chartered Certified Accountants (ACCA).

2. 120-hour AFP Certificate Education Programme exemption offered by the Institute of Financial Planner of Hong Kong (IFPHK).

3. Full exemption for Diploma in Marketing and partial exemption for Professional Diploma in Marketing of Hong Kong Institute of Marketing.

4. An exemption of 25 Certificate-level credits towards the Certificate in Insurance and Financial Services qualifications of the Chartered Insurance Institute (CII).

*The exemption will be granted to graduates subject to professional bodies’ exemption policies.

Further Studies

Graduates may articulate to:

• Year 3 of Bachelor of Business Administration in International Business offered by OUHK

• Year 3 of Bachelor of Business Administration in Management offered by OUHK

• Year 3 of Bachelor of Business Administration in Marketing offered by OUHK

• Year 3 of Bachelor of Business Administration (Honours) in Business Management offered by OUHK

• Year 3 of Bachelor of Business Administration (Honours) in Global Business and Marketing offered by OUHK

• Year 3 of Bachelor of Business Administration (Honours) in Professional Accounting offered by OUHK

Upon completion of the OUHK full-time Degree programmes, students may progress to the 1 year full-time Master's Degree in Business.

• Year 3 of Bachelor of Arts with Honours in Business Enterprise / Digital Marketing (1-year full-time) awarded by University of Birmingham and operated by University College Birmingham in UK

• Year 3 of Bachelor of Arts with Honours in Marketing Management (1-year full-time) awarded by University of Birmingham and operated by University College Birmingham in UK (Only for graduates who have chosen marketing stream)

Graduate Study Destinations

Graduates successfully articulated to the following Year-3 bachelor degree programmes offered by OUHK in 2017& 2018.

• Bachelor of Business Administration with Honours in Business Management 

• Bachelor of Business Administration with Honours in Professional Accounting

• Bachelor of Business Administration with Honours in Finance

• Bachelor of Business Administration with Honours in Global Business and Marketing

• Bachelor of Business Administration in Banking and Finance

⁺ Students will be required to comply with the admission requirements.

Career Prospect

Graduates can find employment as trainees in accounting, banking, finance, insurance, marketing and business sectors and in general administrative supporting roles.