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    Business Research
    BUS B950
      More information: Course Guide
    Business Research
    Course Start Date
    Aut 2019
    Course Level
    Postgraduate
    Length in Terms
    2 terms
    Credits
    20
    Language
    English
    Fees ($) (including lab fees)
    55,625
    Future Terms
    Aut 2020
    Quota and Schedule
    Course
    Start Date
    Course Level Length in Terms Credits
    Language
    Fees ($)
    (including lab fees)
    Future Terms
    Aut 2019
    Postgraduate 2 terms 20
    English
    55,625
    Aut 2020

    Course Coordinator: Dr Matthew Yeung, BSc, MSc (Herts); PhD (Nottingham)

    Course Developer: Course Team, The Open University, UK

    Aims
    This course aims to help students develop their knowledge of management and business research methods and will aid in preparation for the thesis in a higher degree in research. It aims to introduce some of the essential practical and conceptual skills for research and gives students an opportunity to practice them. It also introduces the survey analysis as a particular example of research methodology.

    Contents
    This course covers the following topics:

    • Research in business management
      - Introduction to research in business management
      - Philosophy underpinning management research

    • Introduction to research
      - Basic methodological choice
      - Validity and reliability
      - Conceptualizing and refining the research topic
      - The state-of-the-art (literature review)
      - Quantitative research — sampling, questionnaire design and data collection
      - Quantitative research — key characteristics
      - Quantitative research — data analysis
      - Writing research reports
      - Ethics and politics in research

    Learning support
    There will be eight three-hour tutorials and two four-hours of computer workshops.

    Assessment
    There will be three written assignments and an oral presentation (compulsory assignment). Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).

    Equipment
    Students will need access to a personal computer with an Internet connection.

    Set book(s)
    To be advised.

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