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  •  Openlink Vol 16 Issue 1
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    OUHK full-time business programmes: choices galore
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    OUHK full-time business programmes: choices galore
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    OUHK full-time business programmes: choices galore

    Over half of the OUHK's full-time students are from the School of Business and Administration. Since admitting its first batch of 68 associate degree students in 2001 and 185 degree students in 2003, the School's full-time student population has increased continuously, reaching over 1,200 in the 2006/07 academic year. The BBA (Hons) in Accounting programme tops the list with nearly 40% of the students, followed by the BBA in Banking and Finance (11%) and the BBA in Marketing (10.7%). Over 300 students have graduated and the largest group (about 28%) took the BBA in Management programme.

    A wide range of specializations

    In 2007/08, nine programmes covering the above areas as well as corporate administration, human resource management, international business, management, Chinese business and hospitality management will be offered, while those who apply through the Joint University Programmes Admissions System can choose either the BBA (Hons) in Business Management or BBA (Hons) in Professional Accounting. A full-time Master of Business Administration will also be launched at the same time.

    Extensive professional recognition

    'We tried to make it a comprehensive list so that students can have a wide range of specializations to choose from, including China Business, which is the only one taught in Chinese among local universities. Our programmes are recognized by a number of professional institutions and exemptions for membership have been granted to our students and graduates, the same as for other local universities,' said Dr Alan Au, Marketing and Management Associate Professor and Strand Leader, who oversees most of the full-time programmes.

    Flexible entry and exit points

    Among the School's new students, over half started their studies at Year 3, showing clearly that the OUHK has become a choice university for sub-degree holders to top up to a degree. For those who enter at Year 1, they can graduate at the associate degree level after two years of study and switch to distance learning to get the rest of the credits for a degree. 'The multiple entry and exit mechanism is unique among local universities and mirrors that of our distance learning programmes, the quality of which has gained a good reputation internationally. While students of other universities study with lecture notes and reference books, our full-time students can also read the adapted versions of the course materials of their distance learning counterparts online or borrow the materials from the library,' added Dr Au.

    Enhanced student support

    Despite its short history in offering full-time programmes, the School is dedicated to providing a warm and supportive learning environment for students. 'We encourage students to engage in extra-curricular activities and exchange with counterparts of other universities through competitions and joint events, as university education is about more than getting a qualification. Such exposure will help them learn many soft skills which will be useful for the rest of their lives,' Dr Au stressed. The School's students have represented the OUHK in international exchange programmes such as Global Citizenship and SIFE (Students in Free Enterprise), as well as study tours to mainland China and Taiwan. There have also been internship opportunities in local and mainland enterprises. And Year 1 freshmen are given guidance and help by seniors through the Peer Mentorship Programme.

    Tutors who care

    Many students have voted Michael Tse their favorite tutor after attending his classes in Business Law and Company Law. A former civil litigation solicitor, Michael uses cases he himself has encountered instead of antiquated foreign precedents to explain legal concepts, and spices them up with little jokes to make them more palatable. He quit his well-paid solicitor job in 2005 to start teaching because he felt it was his calling. 'Many OUHK students have great potential but lack confidence. I have rapport with them because I also did very poorly in primary school but was lucky to have met some good teachers. I hope I can offer them some help in finding their way in life,' he said. A letter of encouragement he sent to students last year led to numerous responses, which brought him tears of joy whenever he read them during his Christmas trip to South Korea.

    Sara Lau can remember the names of every one of her 600 OUHK students. Those who have graduated still contact her from time to time to get advice on career and personal matters. A former programme officer with St James Settlement, Sara began teaching OUHK full-time students in 2004. 'I feel really great when students appreciate what I teach, listen attentively to what I say and ask questions. I have also taught at another university, but here I have more freedom in deciding what to teach in class and how to do it,' she said. Many graduates still have vivid memories of Sara's marketing and management classes, as she always tried to use interesting, real life examples to explain abstract theories.

    Graduates making their contribution in various fields

    What do students say?


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