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    BUS B899F
    Business and Entrepreneurship Project
    BUS B899F
    Business and Entrepreneurship Project
    Course Start Date
    Aut 2021
    Course Level
    Length in Terms
    3 terms
    Fees ($) (including lab fees)
    Future Terms

    This course may be included in the list of reimbursable courses under the Continuing Education Fund. Click HERE for details of eligibility.

    Quota and Schedule
    Start Date
    Course Level Length in Terms Credits
    Fees ($)
    (including lab fees)
    Future Terms
    Aut 2021
    Postgraduate 3 terms 10
    This course may be included in the list of reimbursable courses under the Continuing Education Fund. Click HERE for details of eligibility.
    Course Coordinator: Lau Kin Wai, BA (CityU); PhD (CityU); EHKIM

    This course is designed to enhance students’ skills in developing a business plan in a professional manner.

    Upon completion of the course, students should be able to:

    • apply and synthesize theories, concepts and techniques from functional areas of strategic management, finance, accounting, marketing and operations management in the context of new venture development;
    • demonstrate the practical skills in researching, planning and developing a business proposal for a new venture;
    • write an effective business proposal; and
    • communicate business ideas in a professional manner.

    The course covers the following topics:

    • Identifying a business idea to be studied
    • Identifying the relevant theories and concepts for exploring and analysing the business idea
    • Conducting preliminary research and analysis
    • Refining and framing the business idea to be studied and develop a detailed investigation strategy and plan
    • Conducting the investigation and analysis
    • Developing marketing, operational and financial plans for the business idea
    • Evaluating the plans and conclusion
    • Reflecting on the business theories and entrepreneurship practices
    • Writing a business plan
    • Making an oral presentation

    Contact hours
    There will be a total of twelve lecture hours with consultation hours over three terms.

    The assessment for this course comprises four written assignments, class participation and one oral presentation (compulsory assignment). The written assignments account for 70% of the total course score, class participation accounts for 10% and the oral presentation 20%. All of the written assignments and the oral presentation are individual assessments. Students are required to submit assignments via the Online Learning Environment (OLE).

    Students will need access to a personal computer with an Internet connection.

    Set book(s)
    There are no set books for this course.

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