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    Electronic Commerce for Managers
    21Z028510
    BIS B870
      More information: Course Guide
    Electronic Commerce for Managers
    21Z028510
    Course Start Date
    Aut 2018
    Course Level
    Postgraduate
    Length in Terms
    2 terms
    Credits
    10
    Language
    English
    Fees ($) (including lab fees)
    N/A
    Future Terms
    Aut 2019
    Course
    Start Date
    Course Level Length in Terms Credits
    Language
    Fees ($)
    (including lab fees)
    Future Terms
    Aut 2018
    Postgraduate 2 terms 10
    English
    N/A
    Aut 2019

    Course Coordinator: Dr Lam Sze Sing, BA (CityU); MPhil, PhD (CUHK)

    Course Developer: Jenny N. Lim, consultant

    Aims
    This course aims to equip learners with the managerial knowledge necessary to exploit e-commerce opportunities and to develop e-commerce strategies for business organizations. The course provides learners with a solid understanding of contemporary business models, marketing approaches, business applications and implementation issues related to e-commerce. It also enables learners to critically evaluate and design alternative e-commerce solutions to increase the effectiveness and competitive advantages of business organizations.

    Contents
    This course covers the following topics:

    • Introduction to e-commerce

    • E-commerce infrastructure: the Internet and the World Wide Web

    • Business-to-consumer (B2C) e-commerce: online retail, services and media

    • Business-to-business (B2B) e-commerce and supply chain management

    • E-commerce marketing concepts

    • E-commerce marketing communications

    • Social networks and online communities

    • Online security and payment systems

    • Implementing and managing e-commerce

    • E-commerce environment: ethical, social and political issues

    Learning support
    There will be five two-hour supplementary lectures, ten two-hour tutorials, one five-hour day school and one two-hour surgery.

    Assessment
    There are three tutor-marked assignments (TMAs) and one three-hour examination. Students must use word processing software (such as Microsoft Word) to prepare the TMAs, and submit the TMAs via the Online Learning Environment (OLE).

    Equipment
    Students will need access to a personal computer with an Internet connection.

    Set book(s)
    Laudon, K C and Traver, C G (2016) E-Commerce 2016: Business, Technology, Society, 12th edn, Pearson Education Limited.

    Remarks
    This is a two-term course starts in Spring with teaching activities in Summer term. The course will end in Summer term.

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