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BIS B870
  More information: Course Guide
Electronic Commerce for Managers
21Z028510
Course
Start Date
Course Level Length in Terms Credits
Language
Fees ($)
(including lab fees)
Future Terms
Aut 2018
Postgraduate 2 terms 10
English
N/A
Aut 2019

Course Coordinator: Dr Lam Sze Sing, BA (CityU); MPhil, PhD (CUHK)

Course Developer: Jenny N. Lim, consultant

Aims
This course aims to equip learners with the managerial knowledge necessary to exploit e-commerce opportunities and to develop e-commerce strategies for business organizations. The course provides learners with a solid understanding of contemporary business models, marketing approaches, business applications and implementation issues related to e-commerce. It also enables learners to critically evaluate and design alternative e-commerce solutions to increase the effectiveness and competitive advantages of business organizations.

Contents
This course covers the following topics:

  • Introduction to e-commerce

  • E-commerce infrastructure: the Internet and the World Wide Web

  • Business-to-consumer (B2C) e-commerce: online retail, services and media

  • Business-to-business (B2B) e-commerce and supply chain management

  • E-commerce marketing concepts

  • E-commerce marketing communications

  • Social networks and online communities

  • Online security and payment systems

  • Implementing and managing e-commerce

  • E-commerce environment: ethical, social and political issues

Learning support
There will be five two-hour supplementary lectures, ten two-hour tutorials, one five-hour day school and one two-hour surgery.

Assessment
There are three tutor-marked assignments (TMAs) and one three-hour examination. Students must use word processing software (such as Microsoft Word) to prepare the TMAs, and submit the TMAs via the Online Learning Environment (OLE).

Equipment
Students will need access to a personal computer with an Internet connection.

Set book(s)
Laudon, K C and Traver, C G (2016) E-Commerce 2016: Business, Technology, Society, 12th edn, Pearson Education Limited.

Remarks
This is a two-term course starts in Spring with teaching activities in Summer term. The course will end in Summer term.