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  • Bachelor of Fine Arts with Honours in Imaging Design and Digital Art

    The Bachelor of Fine Arts with Honours in Imaging Design and Digital Art is a four-year programme. Applicants can apply for admission to Year 1 or Senior year.

    Year 1 entry#   Programme code: BFAHIDDAJ1
    Senior year entry*   Programme code: BFAHIDDAJS
    # SSSDP subsidy is not applicable to non-local applicants/students of this programme.
    * Only Year 2 entry is available for this programme. Senior year entry applicants/students of this programme are NOT eligible for SSSDP subsidy.

    Entry Requirement




    The IDDA programme aims to equip students with expertise in imaging design and digital art with visual exploration. Students will gain in-depth knowledge and skills with conceptual frameworks in professional practices. They will be nurtured in an environment that is open to new ideas and creative possibilities. These provide graduates with competency in shaping the fast-changing nature of digital art within the contemporary context of imaging design.

    Subjects of study include Imaging Design, Digital Art, Communicative Photography, Visual Communication, Studio Photography, Visual Narrative, Image Technology, Experimental Imaging & Video Art, Computational Art and Graphics, Typography & Information Design, Contemporary Photography, Exhibition & Curatorial Studies, Experience Design, Installation Art, Expanded Images, Photography & Visual Culture, and Immersive Digital Art. Facilities include a photography studio, a digital printing lab, a digital art lab, a film/TV production studio, a film editing lab, a sound recording studio, a surround sound mixing studio and an art studio.

    With a Bachelor of Fine Arts with Honours in Imaging Design and Digital Art Degree, students are well suited for a wide range of careers in creative industries such as film/TV production, news, photography, design, TVC and music video production, documentary and corporate filmmaking, independent filmmaking and/or photography, publishing and mass media, advertising, as well as media education, gallery and art administration. Recent graduates have received offers for postgraduate studies from local and UK universities.

    Graduates of this programme further study in Hong Kong or overseas for postgraduate degrees in the following subjects: Alternative Imaging Design and Production, Art and Design Studio, Digital and Media Art, Exhibition and Curatorship, Experience Design as well as Photography Studio and Video Production.

    Career prospects

    Graduates of this programme could engage in various aspects of the local creative industry such as:

    Alternative Imaging Design and Production
    Art and Design
    Digital and Media Art
    Exhibition and Curatorial Projects
    Experience Design
    Video Production

    Further studies

    Graduates of this programme could further study in Hong Kong or overseas for postgraduate degrees in:

    Curatorial Studies
    Digital Art
    Experience and Exhibition Design
    Imaging/Photographic/Video Design and Production
    Installation Art
    Visual Design

    Programme structure

    Please click here to view the programme structure.

    Language of instruction


    Duration of programme
    Year 1 entry: 4 years
    Year 2 entry: 3 years

    Contact information
    Dr Amic Ho (Programme Leader)
    (852) 3120 2519
    Mr Man Tin (Co-Programme Leader)
    (852) 3120 2520
    For more details about the programme information, please refer to the programme website.
    Year 1 entry:   BFAHIDDAJ1
    Senior year entry:   BFAHIDDAJS


    Back to undergraduate programme list:


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