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  • Bachelor of Business Administration with Honours in Digital Business
    Introduction

    The Bachelor of Business Administration with Honours in Digital Business is a two-year programme. Applicants can apply for admission to Senior Year.

    Senior year entry*   Programme code: BBAHDBJS
    * Applicants will be considered for admission to different years of the study programme depending on individual academic merits and other relevant factors.

     

    Entry Requirement

     

    Aims

    The programme is designed to provide high quality education in various aspects of digital business for those who wish to pursue their careers as an analyst, specialist or manager in digital business environment. It aims to equip students with the knowledge and skills to support transformation and strategic initiatives for enterprise’s digital and online presence. Students will also gain practical exposure through intensive industry placement or in-house consultancy projects in their final year of study for enhancement of overall competence and employability.

    Career prospects

    Under the digital reshaping of local and regional economies, many companies have adopted or planned to adopt digital business strategies. Graduates can seek employment in diversified business functions, such as digital project management, digital transformation, business analysis, digital marketing, customer relationship management, social media analysis, search engine optimization, digital product design, and financial technology, all of which are demanded in nearly all industries.

    Further studies

    Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Professional Management in Digital Business, Master of Business Administration or other master’s degrees in business-related areas such as accounting, finance, human resources management, corporate governance, etc.

    Programme structure

    Please click the hyperlink below to view the programme structure:

    Senior year entry   Programme code: BBAHDBJS

    Programme website: http://www.ouhk.edu.hk/baf

    Back to undergraduate programme list:

     

     
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