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  • Bachelor of Business Administration with Honours in Digital Business

    The Bachelor of Business Administration with Honours in Digital Business is a four-year programme. Applicants can apply for admission to Year 1 or Senior Year.

    Year 1 entry   Programme code: BBAHDBJ1
    Senior year entry*   Programme code: BBAHDBJS
    * Applicants will be considered for admission to different years of the study programme depending on individual academic merits and other relevant factors.

    Entry Requirement



    The programme is designed to provide high quality education in various aspects of digital business for those who wish to pursue their careers as an analyst, specialist or manager in digital business environment. It aims to equip students with the knowledge and skills to support transformation and strategic initiatives for enterprise’s digital and online presence. Students will also gain practical exposure through intensive industry placement or in-house consultancy projects in their final year of study for enhancement of overall competence and employability.

    Career prospects

    In light of the digital reshaping of local and regional economies, many companies have adopted or plans to adopt digital business strategies. Graduates of this programme can seek employment in diversified business functions, such as digital project management, digital transformation, business analysis, digital marketing, customer relationship management, social media analysis, search engine optimization, digital product design and financial technology — all of which are functions in demand in nearly all industries.

    Further studies

    Opportunities are available for graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Professional Management in Digital Business, Master of Business Administration or other Master’s Degrees in business-related areas such as accounting, finance, human resources management and corporate governance.

    Programme structure

    Please click the hyperlinks below to view the programme structure:

    Year 1 entry   Programme code: BBAHDBJ1
    Senior year entry   Programme code: BBAHDBJS

    Programme website: http://www.ouhk.edu.hk/baj

    Language of instruction


    Duration of programme
    Year 1 entry: 4 years
    Senior year entry: 2 years / 3 years (Applicants will be considered for admission to different years of the study programme depending on individual academic merits and other relevant factors.)

    Contact information
    Programme Administration Office
    (852) 27686940
    For more details about the programme, please refer to the programme website.
    Year 1 entry   BBAHDBJ1
    Senior year entry   BBAHDBJS



    Back to undergraduate programme list:


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