Bachelor of Business Administration in Marketing

The Bachelor of Business Administration in Marketing is a three-year programme. Applicants can apply for admission to Year 1, Year 2 or Year 3.

Year 1 entry   Programme code: BBAMKTGF1
Total credits: 120
Year 2 entry   Programme code: BBAMKTGF2
Total credits: 80
Year 3 entry   Programme code: BBAMKTGF3
Total credits: 40

This programme introduces students to the theoretical and practical aspects of marketing, including marketing management, consumer behaviour, promotions management, services marketing, marketing strategy and marketing research.

Applicants should also read further information about the BBA programme such as entry requirements, professional recognition and exemptions, language of instruction and duration of programme. Please click here for details.

Programme structure

Please click the hyperlinks below to view the programme structure:

Programme website:

Student achievement

Seven students from the OUHK Lee Shau Kee School of Business and Administration and School of Science and Technology joined this year’s ‘Help You to Start Your Business’ Competition and managed to obtain excellent results. They formed two teams with students from other local institutions, and set up exhibition booths at the Hong Kong Computer & Communications Festival with a mission to achieve maximum revenue. Contestants were required to write a comprehensive business proposal and undergo online promotion campaigns to advertise their booths and products so as to accumulate invaluable experience of how to start and run a business. The champion team (「奇」艦店) won the ‘Best Online Promotion’ award and ‘Best Booth Design’ award, while the first runner-up team (E.T.) captured the ‘Best Presentation’ award.