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  • Bachelor of Business Administration with Honours in Business Intelligence and Analytics
    Introduction

    The Bachelor of Business Administration with Honours in Business Intelligence and Analytics is a 4-year degree programme. Applicants can apply for admission to Year 1 or Senior Year.

    Year 1 entry#   Programme code: BBAHBIAJ1
    Senior year entry*   Programme code: BBAHBIAJS
    # SSSDP subsidy is not applicable to non-local applicants/students of this programme.
    * Applicants will be considered for admission to different years of the study programme depending on individual academic merits and other relevant factors. Senior year entry applicants/students of this programme are NOT eligible for subsidy under SSSDP.

     

    Entry Requirement

     

    Aims

    This programme is intended for students who wish to pursue careers in, for example, data management, business intelligence, data analysis and business analysis. It aims to equip students with theoretical and practical knowledge and skills in data warehousing, big data management, business intelligence, and business analytics technologies and techniques that are needed for enterprises to capitalize on all data resources and make better business decisions.

    Applicants should also read further information about the BBA (Hons) programme such as entry requirement, professional recognition and exemptions, language of instruction and duration of programme. Please click here for details.

    Career prospects

    Graduates can seek employment in various for profit and not-for profit organizations as entry level professionals and managers.

    Further Studies

    Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master degrees in business-related areas.

    Programme structure

    Please click the hyperlink(s) below to view the programme structure:

    Year 1 entry   Programme code: BBAHBIAJ1
    Senior year entry   Programme code: BBAHBIAJS

     

    Back to undergraduate programme list:

     

    Student achievement

    HKICPA Qualification Programme (QP) Case Analysis Competition 2017 - Champion

    A team of four OUHK Business students participated in the HKICPA QP Case Analysis Competition. Among 300 teams, the OUHK team was awarded the Championship and one of the students was selected as the Best Presenter.

     

     

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