Bachelor of Business Administration with Honours in Global Business and Marketing

The Bachelor of Business Administration with Honours in Global Business and Marketing is a four-year programme. Applicants can apply for admission to Year 1, Year 2 or Year 3.

Year 1 entry   Programme code: BBAHGBMJ1
Total credits: 160
Year 2 entry   Programme code: BBAHGBMJ2
Total credits: 120
Year 3 entry   Programme code: BBAHGBMJ3
Total credits: 80

This programme is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of marketing and global business to facilitate graduates to pursue a career in marketing, international trade and/or multinational corporations.

Applicants should also read further information about the BBA (Hons) programme such as entry requirements, professional recognition and exemptions, language of instruction and duration of programme. Please click here for details.

Programme structure

Please click the hyperlinks below to view the programme structure:
BBAHGBMJ1, BBAHGBMJ2, BBAHGBMJ3

Programme website: http://www.ouhk.edu.hk/baf

Student activities

Taiwan Exchange Study Tour

I have learnt quite a lot about production and business operations in different industries, including clocks and tiles during the company visits. The success of these companies is related directly to the employment, market prospect and competitiveness of Taiwan. The knowledge I acquired from these company visits could be definitely applied to the real business world in my future career.


Student achievement