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  • Bachelor of Business Administration with Honours in Global Business and Marketing
    Introduction

    The Bachelor of Business Administration with Honours in Global Business and Marketing is a four-year programme. Applicants can apply for admission to Year 1 or Senior Year.

    Year 1 entry   Programme code: BBAHGBMJ1
    Senior year entry*   Programme code: BBAHGBMJS
    * Applicants will be considered for admission to different years of the study programme depending on individual’s individual academic merits and other relevant factors.

     

    Entry Requirement

     

    Aims

    This programme is designed to provide high quality education in theoretical and practical knowledge and skills in various aspects of marketing and global business to facilitate graduates to pursue a career in marketing, international trade and/or multinational corporations.

    Applicants should also read further information about the BBA (Hons) programme such as entry requirement, professional recognition and exemptions, language of instruction and duration of programme. Please click here for details.

    Programme structure

    Please click the hyperlinks below to view the programme structure:

    Year 1 entry   Programme code: BBAHGBMJ1
    Senior year entry   Programme code: BBAHGBMJS

    Programme website: http://www.ouhk.edu.hk/baf

    Back to undergraduate programme list:

     

    Student activities

    Taiwan Exchange Study Tour

    I have learnt quite a lot about production and business operation in different industries, including clocks and tiles during the company visits. The success of these companies is related directly to the employment, market prospect and competitiveness of Taiwan. The knowledge I acquired from these company visits could be definitely applied to the real business world in my future career.


    Student achievement

     

     
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