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  • Bachelor of Arts with Honours in Creative Advertising and Media Design

    The Bachelor of Arts with Honours in Creative Advertising and Media Design is a four-year programme. Applicants can apply for admission to Year 1 or Senior Year.

    Year 1 entry   Programme code: BAHCAMDJ1
    Senior year entry*   Programme code: BAHCAMDJS
    * Applicants will be considered for admission to different years of the study programme depending on individual academic merits and other relevant factors.

    This programme provides students with an in-depth education and professional training in the field of new media advertising.

    Entry Requirement



    The programme aims to provide students with a critical framework to cope with the ever-developing media and the endless new possibilities in modern advertising design. Throughout their four years of study, students will acquire knowledge and technical skills in different aspects of media production, which will pave the way for them to become producers and project managers in the industry. Particular emphasis is given to the creative use of media technology and the aesthetics of design in media content development as they relate to advertising strategies.

    Students in this programme will receive an education that prepares them to be creative within a globalized, multicultural context.

    Career prospects

    Graduates of this programme will find employment opportunities in various aspects of the local media and creative industries, such as:

    advertising agencies
    public relation and event planning
    television channels
    art and design houses
    online media channels
    museum and art administration
    festival offices
    art education


    Further studies

    Opportunities for postgraduate studies in communication, journalism studies, media management and related fields are available in Hong Kong and abroad.

    Programme structure

    Please click the hyperlinks below to view the programme structure:

    Year 1 entry   Programme code: BAHCAMDJ1
    Senior year entry   Programme code: BAHCAMDJS


    Language of instruction

    English and Cantonese

    Duration of programme

    Year 1 entry: 4 years
    Senior Year Entry: 2 years / 3 years (Applicants will be considered for admission to different years of the study programme depending on individual academic merits and other relevant factors.)


    Contact information
    Ms Janet Lau Man-ying (Programme Leader)
    (852) 3120 2505
    Dr Vicky Ho Wing-ki (Co-Programme Leader)
    (852) 3120 2516
    For more details about the programme information, please refer to the programme website.
    Year 1 entry   BAHCAMDJ1
    Senior year entry   BAHCAMDJS


    Back to undergraduate programme list:


    Student achievements

    Two full-time students from the Creative Advertising and Media Design programme participated in the ‘Innovate Festival Creative Contest 2016’. The judges were impressed by their innovative ideas and, among more than 60 entries, they won the Gold Award with a scholarship of HK$8,000.


    Four students from the Bachelor of Arts with Honours in Creative Advertising and Media Design and the Bachelor of Fine Arts with Honours in Cinematic Design and Photographic Digital Art programmes won a Merit prize in the HK4As Students’ Award 2017. The video ad Heads Up produced by Leung Ka Lok, Chau Hon Chung Zachary, Tsoi Yuen Yee and Chow Kong Ying has answered the brief from International Judge which aimed to promote the moderate use of mobile phone.  The work was picked out of the 135 entries from 16 educational institutions by a panel comprising creative directors of HK4As agencies. Mr Ho Hong (Creative Arts Lecturer, A&SS) is the supervisor of the video.


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