Bachelor of Arts with Honours in Creative Advertising and Media Design BAHCAMDJ-Bachelor of Arts with Honours in Creative Advertising and Media Design
Introduction

The Bachelor of Arts with Honours in Creative Advertising and Media Design is a four-year programme. Applicants can apply for admission to Year 1, Year 2 or Year 3.

Year 1 entry   Programme code: BAHCAMDJ1
Total credits: 160
Year 2 entry   Programme code: BAHCAMDJ2
Total credits: 120
Year 3 entry   Programme code: BAHCAMDJ3
Total credits: 80

Year 2 entry: For holders of a Higher Diploma or Associate Degree in any discipline.

Year 3 entry: For holders of a Higher Diploma or Associate Degree in a related area.

This programme provides students with an in-depth education and professional training in the field of new media advertising.

Aims

The programme aims to provide students with a critical framework to cope with the ever-developing media and the endless new possibilities in modern advertising design. Throughout their four years of study, students will acquire knowledge and technical skills in different aspects of media production, which will pave the way for them to become producers and project managers in the industry. Particular emphasis is given to the creative use of media technology and the aesthetics of design in media content development as they relate to advertising strategies.

Students in this programme will receive an education that prepares them to be creative within a globalized, multicultural context.

Career prospects

Graduates of this programme will find employment opportunities in various aspects of the local media and creative industries, such as:

television channels
art and design houses
online media channels
museum and art administration
festival offices
art education

Further studies

Opportunities for postgraduate studies in communication, journalism studies, media management and related fields are available in Hong Kong and abroad.

Programme structure

Please click the hyperlinks below to view the programme structure:
BAHCAMDJ1, BAHCAMDJ2, BAHCAMDJ3

Language of instruction

English and Cantonese

Duration of programme

• Year 1 entry: 4 years
• Year 2 entry: 3 years
• Year 3 entry: 2 years

Contact information
Dr Sunny Lam Sui-kwong (Programme Leader)
(852) 3120 2488
ssklam@ouhk.edu.hk
   
Ms Janet Lau Man-ying (Co-Programme Leader)
(852) 3120 2505
jmylau@ouhk.edu.hk
   
For more details about the programme information, please refer to the programme website.
Year 1 entry   BAHCAMDJ1
Year 2 entry   BAHCAMDJ2
Year 3 entry   BAHCAMDJ3

http://www.ouhk.edu.hk/~asswww/ca/


Student achievement

Two full-time students from the Creative Advertising and Media Design programme participated in the ‘Innovate Festival Creative Contest 2016’. The judges were impressed by their innovative ideas and, among more than 60 entries, they won the Gold Award with a scholarship of HK$8,000.