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    Programme Regulations

    Note: Enrolled students who cannot find their course here should click on the above link 'Programme Regulations'.
    Programme Regulations
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    Note: Enrolled students who cannot find their course here should click on the above link 'Programme Regulations'.
    Bachelor of Business Administration in Marketing
    Programme description
    Programme requirements
    Choosing the first courses to get started
    Enquiries

    Programme description

    This programme introduces students to the theoretical and practical aspects of marketing including marketing management, consumer behaviour, promotions management, services marketing, marketing strategy and marketing research.


    Programme intended learning outcomes

    1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
    2. Critically evaluate issues and make informed judgements in view of the organisation’s strategies as well as ethical considerations.
    3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
    4. Command knowledge of the practices and activities of key aspects of marketing.
    5. Integrate and apply advanced analytical skills to address issues and make decisions related to marketing.
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    Programme requirements

    Students pursuing this programme must successfully complete at least 120 credits as follows:

    (a) 70 credits of compulsory courses:
    Course code
    (Click the course
    code for details)
    Course title Credits Level
    ACT B210 Introduction to Accounting
    10
    Middle
    BIS B123 Business Computing Applications
    5
    Foundation
    BUS B103 English and Communications for Business I
    5
    Foundation
    BUS B104 English and Communications for Business II
    5
    Foundation
    BUS B273 Quantitative Analysis for Business
    10
    Middle
    ECON A231 Introduction to Microeconomics
    5
    Middle
    ECON A232 Introduction to Macroeconomics
    5
    Middle
    FIN B280 Introduction to Financial Management
    5
    Middle
    LAW B262 Business Law I
    5
    Middle
    MGT B240 Principles and Practices of Management
    5
    Middle
    MGT B399 Management Policy and Strategy
    5
    Higher
    MKT B250 Introduction to Marketing
    5
    Middle
    (b) 30 credits from courses within the Marketing concentration:
    Course code
    (Click the course
    code for details)
    Course title
    Credits
    Level
    BUS B368 Business Issues and Ethics 5 Higher
    International Marketing
    5 Higher
    MKT B362 Marketing Research 5 Higher
    MKT B363 Consumer Behaviour 5 Higher
    MKT B365 Services Marketing 5 Higher
    MKT B366 Marketing Communications 5 Higher
    MKT B462 Strategic Marketing 5 Higher
    (c) an additional 20 credits, as necessary, from any English and/or Chinese Foundation, Middle or Higher level courses offered by the University.

    For details of Professional recognition, click here.

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    Choosing the first courses to get started

    Undergraduate students taking the BBA programmes in English are recommended to begin their BBA studies with one of the School's introductory courses such as BUS B103 English and Communications for Business I, BIS B123 Business Computing Applications.

    They are then free to complete a general degree, or to specialize in a range of business disciplines.

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    Enquiries

    For enquiries about the programmes, please contact:

    Tel: 2768 6940
    Email: ba_admissions@ouhk.edu.hk

     

    Lee Shau Kee School of Business and Administration website

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