Bachelor of Arts with Honours in Creative Advertising and Media Design, Year 3
Leung Long-ying has always been passionate about design, creative arts and advertising since she was young. She took Visual Arts as one of her elective subjects in secondary school and has always longed to further her study in design and creative arts in university. She is fascinated by the magic of good advertising, which can convey tons of messages and change someone’s behaviour by just using a short video, an image or a brief slogan. She is particularly attracted to advertising campaigns and copies, and hopes that one day she could create her own advertisements that would never be forgotten by others.
Leung opted for the OUHK’s Bachelor of Arts with Honours in Creative Advertising and Media Design programme after completing the Hong Kong Diploma of Secondary Education Examination. She is now in her third year of study.
In 2016, Leung is awarded with both the “Youth Arch - OUHK Improvement Scholarship (Full-time Face-to-face Programme)” and "SPSS Outstanding Performance Scholarship". This is the first time that Leung is awarded with scholarships in her university studies. To her, the awards are not only recognition of her hard work but are also the motivation for her to improve and excel. “Receiving two scholarships at the same time is a very pleasant surprise. I feel truly grateful to my donors, the University as well as my teachers for their kind support. I would also like to thank my parents for their financial and emotional support, which carried me through all the challenges and difficulties.” Leung said.
She is planning to use the scholarships on reference books, media design software and Japanese language classes as she hopes to study abroad in Japan after graduating from the OUHK to develop a deeper understanding about Japanese culture, arts and creative industries, and to broaden her horizons. Leung believes that this would not only enable her to acquire new knowledge and gain inspiration about the creative industry, but would also equip her to pursue her future career and dreams.