Dr  Sunny S.K. Lam

PhD (CUHK), MPhil (HKU), MA (Kingston London), BSSc (HKBU)

Dr Lam is a cross-disciplinary scholar and media artist serving as an art advisor and examiner of the Film and Media Arts Group of the Hong Kong Arts Development Council and a member of the Hong Kong Designers Association. He received his PhD in Communication at the School of Journalism and Communication in the Chinese University of Hong Kong, MPhil in Comparative Literature at the University of Hong Kong, MA in Screen Design for Film and Television at Kingston University London, and BSSC in Communication at the School of Communication in the Hong Kong Baptist University.

Dr Lam aims at creating his scholarship and social research knowledge for cultural and societal development of sustainability in digital and new media as well as media and cultural policy for local and global creative industries. Both his former industrial experiences and academic backgrounds help him achieve the goals for balancing research and productive evidences for academic, industrial, as well as governmental institutions, especially in the fields of digital media and design, cinema and television, advertising and digital marketing, and art and cultural studies.

Dr Lam has both practical and theoretical skills and knowledge to conduct in-depth academic and marketing research by means of both qualitative and quantitative methodologies, especially visual and video ethnography, focus group, and experimental design. Triangulation and cross-referencing with different conceptual knowledge and empirical findings is the best means to achieve higher level of information and knowledge leading to wisdom. This is always the objectives for research and the necessity for successful and pioneering academic and business development. Dr Lam’s expertise in interdisciplinary research and cultural studies of digital media, participatory culture, film and media arts, and visual and mobile communication is particularly significant to the rapidly changing development in contemporary creative media and cultural industries.

Maintained by: School of Arts & Social Sciences ( )
Modified Date: Mar 19, 2015