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Abstract
As China becomes more open,
ties between China and other counties will increase and
grow. More and more people find it necessary to learn
Chinese. Many people come to China to learn the language,
but there are many more people who do not have this opportunity.
There are also many overseas Chinese who want their children
to have a good command of their native language. Many
foreigners who are studying or working in China also find
it critical to study Chinese for work, or for use in their
daily lives. The number of people who want to study the
language and want to find an easy way to improve their
level of Chinese communication is growing daily.
To meet these demands the Information
Office of China's State Council and the Ministry of Education
have begun a project to teach Chinese through television.
The Chinese Ministry of Education organized experts to
edit a series of Chinese teaching programs for television,
most of which have been broadcast overseas. One part of
the project is using a satellite network named SCOLA to
broadcast these programs in north of America. SCOLA is
a non-profit educational organization transmitting international
television programs for educational use via satellite
in USA. SCOLA operates a satellite transmitter and a number
of satellite receivers, including for a lot of famous
universities. Books, tapes, and videos are also available
to help more people have the opportunity to learn Chinese
in their own home at their own convenience.
Some of these programs are designed
for systematic learning for true beginners, and some of
them are designed to help people further improve the skills
they have. Some are designed for a specific situation,
such as Business Chinese and Chinese for Tourism, or special
programs for children. Some of the programs are designed
to cover certain aspects of Chinese, such as the Chinese
phonetic system, hanyu pinyin, or Chinese characters.
However, most are appropriate for all people, from primary
school and high school students to adults.
Chinese-teaching experts edited
all of the above programs. They incorporated the experiences
and achievements of the best teachers who have taught
modern Chinese to foreigners. The programs have been written
by leading academic authorities. Their novel design and
good production make learning easy and interesting. The
producers have paid much attention to explaining Chinese
culture, which provides learners with access to Chinese
culture while studying.
Utilizing state-of-the-art satellite technology, these
academic courses will remove language barriers in the
actual study of the subject and promote true literacy
in the language.
Purpose
As China becomes more open,
ties between China and other counties will increase and
grow. More and more people find it necessary to learn
Chinese. Many people come to China to learn the language,
but there are many more people who do not have this opportunity.
There are also many overseas Chinese who want their children
to have a good command of their native language. Many
foreigners who are studying or working in China also find
it critical to study Chinese for work, or for use in their
daily lives. The number of people who want to study the
language and want to find an easy way to improve their
level of Chinese communication is growing daily.
To meet these demands the Information
Office of China's State Council and the Ministry of Education
have begun a project to teach Chinese through television.
The Ministry of Education organized experts to edit a
series of Chinese teaching programs for television, most
of which have been broadcast overseas. One part of the
project is using a satellite network named SCOLA to broadcast
these programs in the USA.
Analysis
of Target Viewers for Chinese Language Television Education
People in other countries who
are now studying or who might study Chinese through television
can be divided into four groups.
1. Chinese
Language Teachers and Chinese Language Education Researchers
The members of this group have a fairly high level of
knowledge, have studied Chinese for a considerable length
of time and have studied and lived in a Chinese-language
environment. Most of this group use Chinese language in
their studies. Through television, they learn about developments
in modern Chinese society, politics, economic affairs
and culture, as well as the resulting changes in the Chinese
language. Through television programs with historical
and cultural background, they deepen their knowledge in
these areas.
2. College and University Students and Other Students
Studying Chinese as a Foreign Language
This group can be divided into
two smaller groups. One group consists of students taking
Chinese as their major and the other group is studying
Chinese as a foreign language elective course. Most of
those in the latter group are studying the language because
they find it interesting, unlike the students in China
who study English because they have a strong, specific
motivation such as going abroad to study or to obtain
a certain type of job. Those in this group have a fairly
high level of knowledge and good learning ability. Though
they have received teaching and tutoring from Chinese
language teachers at school, most have not had the opportunity
to study Chinese in China. Therefore, appropriate audio-visual
materials (such as are shown on educational television
programs) which teach the language by acting out situations
through concrete images in specific environments (teaching
through situations) are very useful for them and constitute
an important supplement to classroom learning.
3. Various
Types of People in Society Who Want to Learn Chinese
The people in this group wish to learn Chinese for a variety of reasons.
Some plan to travel in China, some want to do business
with Chinese companies and some are just interested in
China. The people in this group vary in age from grade
school students to retired persons, with corresponding
differences in their level of knowledge. They usually
do not have the opportunity to receive systematic Chinese
language training and some are only interested in gaining
a rudimentary Chinese language ability. For instance,
because Chinese characters are difficult to read and write,
some in this group will not want to study them at all,
instead being content with obtaining just the ability
to engage in basic conversation. (Through Chinese pinyin,
Chinese pronunciation is easy to learn for people who
can speak a language using the Latin alphabet.) With the
exception of a teacher in some type of formal class, television
classes present the ideal way for this group of people
to learn Chinese. It is an extremely flexible way of studying
which is not restricted by time or place.
4. Chinese Descendants
People of Chinese descent have
been affected by Chinese culture and strongly desire that
their sons and daughters, as well as their descendants
for generations to come, carry on speaking Chinese. This
is the most direct reason for the children of overseas
Chinese people to study Chinese. As China becomes more
and more affected by global politics and economics, young
people who are fluent in Chinese, as well as the language
of the country where they live, will undoubtedly have
a distinct advantage over others who can not speak Chinese.
The children of overseas Chinese,
especially the children of recent immigrants (those with
a fairly high level of education who have left the country
since China began implementing its policy of reform and
opening up in 1979), live in a Chinese language environment,
since Chinese remains the usual language of communication
in the home. But for those children born outside China,
Chinese seems as difficult to learn as it does for any
other non-Chinese child and therefore they often study
Chinese only because their parents demand it of them.
Analysis
of Demand for Chinese Language Television Education Outside
China
Because of the flexibility of
distance education through the medium of television and
because this method can solve the problem of a shortage
of qualified teachers, it is a very effective teaching
method. Before we developed this series of Chinese language
teaching programs for television, however, no such materials
were available in other countries.
College students learning Chinese
mostly use materials compiled by professors at certain
famous universities or materials compiled in mainland
China or Taiwan province of China specifically for foreigners.
These materials are all printed texts and do not include
systematic situation-based audio-visual materials, especially
materials which reflect modern spoken Chinese.
As for persons in the general public wishing to learn Chinese in
a non-structured way, universities both in China and other
countries have compiled quite a few television teaching
programs. These programs vary widely in content and form
to suit a variety of students. As we understand the situation,
there are already a number of high-quality programs produced
by Chinese universities independently or in conjunction
with foreign universities, some of which are now being
used in distance education in North America.
As for teaching materials for the children of overseas
Chinese, there is a dearth of both printed texts and audio-visual
materials. We investigated the 'Hope School' (offering
Chinese language classes for the children of overseas
Chinese) which is run by overseas Chinese in the USA and
found that they have been using grade school texts designed
for students in China for the last few years. In 1998,
China organized a team of experts to compile printed texts
specifically for the children of overseas Chinese, but
corresponding audio-visual materials have not yet been
developed.
Developing
a Variety of Integrated Multimedia Materials for Overseas
Students
Through surveys and analysis
of the different types of target students and their study
requirements, we came to the conclusion that we could
help the great majority of target students by producing
an integrated multimedia set of textbooks, audio tapes,
video tapes and CD-ROMs. In particular, distance education
through the medium of television would be a useful and
effective supplement for university students and professors
as well as for members of the general public and children
of overseas Chinese. Teachers can also extract the parts
of the audio-visual materials they need for use in their
own program.
To this end, we began compiling
elementary, intermediate and advanced Chinese language
teaching materials, as well as complementary television
programs covering Chinese pinyin, reading and writing
Chinese characters and Chinese sayings. The purpose of
all this work was to form a comprehensive series of Chinese
language educational television programs (video materials
supplemented by textbooks and audio tapes). In compiling
this large-scale series of television programs and other
materials, we took into consideration several factors.
1. Materials
are Aimed at the Needs of All Types of Students.
Most of the teaching materials produced in the past have been mainly
aimed at Chinese language teachers, so we designed our
series of teaching materials to meet the varied individual
needs of students. Watching an educational television
program which is too long can cause students to lose interest,
so lessons are divided into several portions which can
be viewed one at a time. Each portion lasts no longer
than 15 to 20 minutes so that lessons do not exceed the
student's attention span. If the content of the lessons
is monotonous, students soon get tired of the programs,
so we have paid very close attention to making the programs
interesting to watch. Teaching is mainly through situations,
making each lesson a short story. This is especially important
for those who do not have a clear purpose for studying
Chinese, such as those who are just studying the language
because they find it interesting, and children. After
investigating the way teachers in the USA teach Chinese,
we concluded that as a general rule each individual television
lesson should not include too much. Instead, the lesson
should contain a great deal of repetition so that students
understand and remember the content. Therefore, we did
all we could to ensure that the lessons do not proceed
too quickly, and we started each lesson with a review
of the contents of the previous lesson.
Listening and speaking exercises
for the course were carefully designed so that students
are able to study on their own by watching the television
programs and reading the textbooks without the personal
guidance of a teacher. To make it easier for students
who do not have a teacher, elementary and intermediate
level materials feature both English and Chinese. All
sentences given as examples are written in both English
and Chinese, with pinyin to indicate pronunciation of
Chinese characters.
2. Audio-visual
Materials and Printed Materials Form an Organic Whole
Audio-visual materials refer to the television programs
and the audio tapes and the printed materials refer to
the textbooks. For studying a language, television programs
are livelier, more direct and easier to understand and
remember than printed materials. Though this may be true
of some other subjects, it is especially obvious with
language training. For this reason, we paid particularly
close attention to the design and production of the television
programs. At the same time, printed teaching materials
are very basic and hold an important position in the overall
structure of the language training. The process of education
is confirmed by the printed materials. During the learning
process, the television programs and the printed materials
complement each other. Doing without either component
can seriously affect the outcome of study. Audio tapes
are important in language study because they are easy
to use and greatly help improve listening ability.
Thus it can be seen that the television programs, the
printed texts and the audio tapes each have a part to
play. Making the most of each component helps to make
the student's independent study efforts easy and effective.
For this reason, we have paid extremely close attention
to designing the course around an integrated multimedia
approach, fully taking into consideration the role of
television, textbooks and audio tapes in the learning
process. Once it was determined what the course would
cover, we carefully divided the contents and exercises
according to which portions could best be covered by the
television programs and which could best be covered in
the textbooks, and carefully designed the audio tapes
to improve the student's listening ability. These three
parts were not designed to stand independently, but to
work as an interconnected whole.
3. Close
Attention was Paid to Teaching Chinese through the Pinyin
System
For students who use the Latin alphabet in their home
country, learning the pinyin pronunciation system is very
easy, after which the student can use it to read Chinese
characters. Therefore, pinyin is a powerful tool for foreign
students studying Chinese and one which is widely used
for teaching Chinese in a number of countries in addition
to mainland China.
In order to take full advantage
of pinyin as a learning tool, we have extensively used
it in both the television programs and the printed teaching
materials. All example sentences are shown in Chinese
characters, English and pinyin. This allows students to
rapidly understand the meaning and read the sentence aloud
in Chinese.
4. Materials
Reflect Modern China and Modern Chinese Language
Language changes along with the changes in society, especially in
an information society, where new words are created daily.
We have compiled this series of teaching materials to
allow students to learn the language spoken by the Chinese
people in the last part of the 1990s. This gives our series
a distinct advantage over similar materials now being
used outside of China.
Mainland China has gone through
some extraordinary changes over the last two decades.
In the more economically advanced areas of the country
the change is even more dramatic. Even though there may
have been many people who visited these areas fifty years
ago, going back today they would hardly recognize the
area. Since this series was compiled in the late 1990s,
it not only allows students to study modern Chinese, but
also allows them to get a direct look at modern Chinese
life and culture.
For this reason, we were particularly
careful to bring out the cultural aspects behind the language
used in all materials in the series so that while students
are learning the language they can also get a feel for
the rich variety and abundance of Chinese culture.
Actual
Experience in Using These Programs for Television Education
in the US
In 1996, the Information Office
of China's State Council and the Ministry of Education
of China set up the 'China Channel' on the SCOLA satellite
television network in US. This channel is being used to
teach the Chinese language and now broadcasts 8 hours
per day on a 24-hour cycle. SCOLA is a non-profit educational
organization transmitting international television programs
for educational use via satellite in the USA. SCOLA operates
a satellite transmitter and a number of satellite receivers,
including for a lot of famous universities.
In order to meet the demands
of different levels and types of students in the North
American viewing region, we prepared an elementary series
beginning from ground zero, an intermediate series and
an advanced series of Chinese language instruction. Since
these courses are suitable for a wide range of students,
they can serve as a supplement to other instruction or
stand on their own for independent students. Viewers can
watch the program from the beginning or select certain
programs to meet their particular study needs. Those who
teach Chinese in schools can make use of the situations
portrayed in the programs to enrich their own courses.
In order to meet the requirements
of those looking for a short-term course, we have prepared
a variety of 'lash up' lessons covering subjects such
as business, daily life and tourism, all of which are
designed to take half a year or less. As we mentioned
before, universities and television stations have been
using many such programs and many can be used to help
students raise their Chinese level. Courses like these
on Chinese television all use editions of this series
carefully selected by the Chinese Ministry of Education.
For the use of university students and researchers who
are studying Chinese as part of their discipline, we have
prepared courses on Chinese idioms, poetry appreciation
and Chinese history and culture so they can raise their
level in these areas.
We have prepared special programs for the children of
overseas Chinese and we used cartoons and puppets for
younger children to hold their interest in the course.
The SCOLA satellite television network each month sends out the programs
ahead of time to various universities. The number of schools
receiving the programs is now over 400 and their programs
are seen through the cable television networks of over
40 cities in the USA. Because of the abundance and variety
of educational programs shown on Chinese television, students
can always find a program to suit their individual needs.
For this reason, more than 20 US institutions of higher
learning, including Washington University and Yale University,
have now signed agreements with SCOLA to specially receive
programs aired on Chinese television.
The results of over two years
of broadcasting Chinese language education programs in
the USA have been excellent. Many universities have requested
materials from us and recommended that we expand our program
of giving the Test of Chinese Language Proficiency (HSK
test) in the USA.
With the development and spread
of information technology, computer networks and education
networks have been providing a new medium for distance
education. This medium is even more effective than satellite
television broadcasts and makes it even more convenient
for students to study. For this reason, it represents
an important new direction for the development of distance
education. We are now making plans to put these television
programs on the Internet. When preparations are complete,
even more countries and interested people will be able
to view these programs and learn Chinese.
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