|
(September 2012 Entry)
Year 1 Entry
Students pursuing this programme must successfully complete 120 credits
as follows:
- 70 credits of the core courses labelled FD in Table
1;
- 30 credits of the courses labelled FE in Table 1;
and
- 20 credits from ‘Purposely Designed General Education Courses’
offered by Schools other than B&A.
Year 3 Entry
Students pursuing this programme must successfully complete:
- 40 credits of the courses labelled FF in Table 1;
and
- BUS B033F.
Table 1.1: Year One Courses
|
Term |
Course Code |
Course Title |
No of Credits |
BBAMKTGF |
|
Autumn |
BIS B123F |
Business Computing Applications |
5 |
FD |
|
BUS B171F |
Business Statistics |
5 |
FD |
|
MKT B250F |
Introduction to Marketing |
5 |
FD |
| |
A purposely designed general education course from School of
A&SS/E&L/S&T |
5 |
|
|
Spring |
BUS
B103F |
English and Communications for Business I |
5 |
FD |
|
MGT B240F |
Principles and Practices of Management |
5 |
FD |
|
BUS B272F |
Quantitative Methods for Decision Making |
5 |
FD |
| |
A purposely designed general education course from School of
A&SS/E&L/S&T |
5 |
|
Table 1.2: Year Two Courses
Term |
Course Code |
Course Title |
No of Credits |
BBAMKTGF |
|
Autumn |
ACT
B211F |
Introduction to Accounting I |
5 |
FD |
|
ECON A231F |
Introduction to Microeconomics |
5 |
FD |
|
LAW
B262F |
Business Law I |
5 |
FD |
| |
A purposely designed general education course from School of
A&SS/E&L/S&T |
5 |
|
|
Spring |
BUS B104F |
English and Communications for Business II |
5 |
FD |
|
ACT B212F |
Introduction to Accounting II |
5 |
FD |
|
ECON A232F |
Introduction to Macroeconomics |
5 |
FD |
| |
A purposely designed general education course from School of
A&SS/E&L/S&T |
5 |
|
Table 1.3: Year Three Courses #
|
Term |
Course Code |
Course Title |
No of Credits |
BBAMKTGF |
|
Autumn |
MKT B250F#
OR
FIN B280F* |
Introduction to Marketing
Introduction to Financial Management |
5 |
FD
FD/FF |
|
MKT B365F |
Services Marketing |
5 |
FE/FF |
|
MKT B366F |
Marketing Communications |
5 |
FE/FF |
|
MKT B461F |
International Marketing and Strategy I |
5 |
FE/FF |
|
Spring |
MKT B362F |
Marketing Research |
5 |
FE/FF |
|
MKT B363F |
Consumer Behaviour |
5 |
FE/FF |
|
MGT B399F |
Management Policy and Strategy |
5 |
FD/FF |
|
MKT B462F |
International Marketing and Strategy II |
5 |
FE/FF |
* Students from Year 1 entry are required to take FIN B280F
(Introduction to Financial Management)
# Students from Year 3 entry are
required to take MKT B250F (Introduction to Marketing).
| 
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The Open University of Hong Kong 2012
