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Music
and entertainment business offers a
challenging and exciting career. This
industry needs not only the singers, but
also a large team of professionals who
understand music as well as management
of music business.
This programme is designed to develop
students’ professional knowledge and
skills in music marketing and
management. They will be given the
opportunity to learn from a group of
renowned musicians, production artists
and managers in the music industry.
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Objectives
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Upon completion of the
programme, participants should be able to:
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Identify the concepts of
music arrangement, composition and lyrics through music
listening, reading and production;
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Demonstrate an
understanding of music industry in general;
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Be equipped with marketing,
publishing and management knowledge for the music industry;
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Apply music marketing and
management knowledge in solving business and marketing
problems.
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Be prepared for a marketing
and managerial role in the music and entertainment industry.
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Who Should Attend |
- Those music lovers who are aspiring to a professional
career in the music and entertainment business.
- Those working in the entertainment business and seeking
a professional training.
Assessment
Students are required to have an
overall pass in the assessments of each course (in the form of
assignments, case study and presentation, test etc.) in
programme.
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Programme Structure and Fees |
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Course
Code / Title
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Study
Pattern
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Tuition
Fee (HKD)
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CA037
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DA014
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ARTS4021BP
Pop Music Concepts |
1st term
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$9,000
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Lecture
(30 hrs)
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ARTS4022BP
Entertainment Industry |
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Lecture
(30 hrs)
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ARTS4023BP
Music Production Concepts |
2nd term
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$9,000
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Lecture
(30 hrs)
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ARTS4024BP
Practical
Knowledge of Music Industry |
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Lecture
(30 hrs)
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ARTS4025BP
Music Marketing |
3rd term
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$7,500
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Lecture
(30 hrs)
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ARTS4026BP
Artiste Management |
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Lecture
(30 hrs)
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Discounts are available
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Award |
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A "Professional Diploma in Music Marketing and Management"
will be jointly issued by LiPACE and
Baron School of Music to those who have
successfully completed the whole programme.
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Students who have successfully completed CA014 may apply for
an intermediate award of “Professional Certificate in
Music Marketing and Management” jointly issued by LiPACE
and Baron School of Music.
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Exemption Policy |
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Exemption may be granted for
individual courses if an applicant has successfully completed a
course of comparable content and standard at a recognized
tertiary institution or through a professional examination. The
maximum exemption to be granted is 3 courses.
Exemption are
granted to graduates from Baron School of Music programme:
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Baron School of Music |
OUHK LiPACE |
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01PRDCM2 Composition II
+Advanced Studies for Music Technology |
ART4021BP
Pop Music Concepts |
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01PRDAR3 Song
Arrangement |
ART4023BP Music
Production Concepts
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Applicants need to provide
supportive evidence demonstrating the comparability in content
and level in their applications for exemption, e.g., copies of
certificate of academic or professional qualification,
A
non-refundable application fee of $300 per course is charged.
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Application Procedure |
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Please send the following in person or by mail to LiPACE :
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A completed Enrollment Form in
this prospectus or obtainable from LiPACE
website, and
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A crossed cheque payable to “The
Open University of Hong Kong”.
- A copy of
HKID card
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Photocopies of your academic / professional
qualifications
for the exemption application .
Early-Bird Discount (10%):
Enrollment before the 1st day of the preceding month
of the course commencement.
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OTHERS |
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This
programme is included in the reimbursable list for CEF purpose.
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The Open University of Hong Kong 2012
