Intakes per Year :

MAR, JUN, SEP and DEC

Programme /Course Coordinator:

Ms. YU Li Sammi, BA(UBC)

E-mail Address:

lipace_art@ouhk.edu.hk

Upon completion of the programme, participants should be able to:

a. Identify the concepts of music arrangement, composition and lyrics through music listening, reading and production;

b. Demonstrate an understanding of music industry in general;

c. Be equipped with marketing, publishing and management knowledge for the music industry;

d. Apply music marketing and management knowledge in solving business and marketing problems.

e. Be prepared for a marketing and managerial role in the music and entertainment industry.

l          Those music lovers who are aspiring to a professional career in the music and entertainment business.

l          Those working in the entertainment business and seeking a professional training.

Course Code

 Course Title

 Lecture

 Hours

Exam.

Hours

Tuition Fee Installment

 (HKD)

CA037

DA014

ARTS4021BP

Concepts of Music Theory and Composition

音樂理論及作曲概念

30

0

$8,750

ü           

ü           

ARTS4022BP

Business of Entertainment Industry

娛樂產業

30

0

ü           

ü           

ARTS4023BP

Music Production Concepts

音樂製作概念

30

0

$8,750

ü           

ü           

ARTS4024BP

Practical Knowledge of Music Business

音樂產業實用知識

30

0

ü           

ü           

ARTS4025BP

Music Marketing

音樂市場推廣

30

0

$7,000

ü           

ARTS4026BP

Artiste Management

藝人管理

30

0

ü           

Total

180

0

$24,500

Students are required to have an overall pass in the assessments of each course (in the form of assignments, case study and presentation, test etc.) in programme.  The passing mark is 50%. 

• A "Professional Diploma in Music Marketing and Management" will be jointly issued by LiPACE and Baron School of Music to those who have successfully completed the whole programme.

• Students who have successfully completed CA014 may apply for an intermediate award of “Professional Certificate in Music Marketing and Management” jointly issued by LiPACE and Baron School of Music.

In line with the “open” nature of the University, this programme and it is open to everyone. However, applicants will be advised that they may find the programme difficult if they do not meet the following requirements:

a.          A Pass or Level 2 in HKCEE English; or

b.          Have obtained some basic music training (such as ABRSM Grade 3)

c.          Mature applicants aged 21 or above with 3 years’ relevant working experience;

Applicants may be required to attend an admission interview.

Exemption may be granted for individual courses if an applicant has successfully completed a course of comparable content and standard at a recognized tertiary institution or through a professional examination.  

The maximum exemption to be granted is 3 courses.

Exemption granted to graduates from Baron School of Music programme:

•            Applicants need to provide supportive evidence demonstrating the comparability in content and level in their applications for exemption, e.g., copies of certificate of academic or professional qualification,

•            A non-refundable application fee of $300.- per course is charged.

Please send the following in person or by mail to LiPACE :

•            A completed Enrollment Form in this prospectus or obtainable from LiPACE website, and

•            A crossed cheque payable to “The Open University of Hong Kong”.

•            A copy of HKID card

•            Photocopies of your academic / professional qualifications for the exemption application .

           Early-Bird Discount (10%): Enrollment before the 1^st day of the preceding month of the course commencement.

           This programme is included in the reimbursable list for CEF purpose.